SBJ/November 10 - 16, 2003/Other News

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  • News in brief from The Sports Business Daily


    MONSTER'S BALL: Monster selected Octagon Consulting as its sports marketing agency. The Massachusetts-based employment site has invested heavily in sports marketing, with sponsorships including the U.S. Olympic Committee, NCAA and NASCAR, and has bought ads on the Super Bowl every year since 1998. Octagon is believed to be Monster's first sports marketing agency.

    PHELPS RENEWS SPEEDO DEAL: Speedo extended

    Swimmer Michael Phelps (center) with Joe Gromek (left) and Roger Williams of Warnaco, marketer of Speedo
    its endorsement deal with 18-year-old swimmer Michael Phelps through 2009. The agreement includes a $1 million bonus if Phelps wins a gold medal in either the 2004 or 2008 Olympics. Phelps is repped by Octagon's Peter Carlisle. Sources told The (Baltimore) Sun that the multimillion-dollar deal could be the most lucrative swimsuit endorsement contract ever.


    FOX SAYS PROMOS NOT EFFECTIVE: At the annual breakfast sponsored by the International Radio and Television Society Foundation in New York last week, Fox Entertainment President Gail Berman acknowledged that the heavy promotion that Fox gave its new prime-time series during the MLB playoffs didn't work. Berman said, "I'm not sure the people who watched baseball were the same people who watch 'Joe Millionaire.'" Meanwhile, Fox canceled its heavily promoted series, "Skin."

    ALL ANDY, ALL THE TIME: Daily Variety reported that "Queer Eye For The Straight Guy" producer Craig Shepherd is featuring Andy Roddick in "The Tour," a series of 13 one-hour programs taken from multiple hours of footage. Shepherd began pitching networks last week.


    STERN GOES GLOBAL: Speaking at the Foreign Correspondents Club in Japan during the NBA's opening weekend, Commissioner David Stern said, "There is a reasonable chance based upon the development of conditions that we'll see an NBA team or teams in Europe by the end of the decade."

    COLOGNE LANDS FRANCHISE: NFL Europe awarded a franchise to

    Cologne coach Peter Vaas (left), Cologne Mayor Fritz Schramma and NFLE’s Jim Connelly
    Cologne, Germany. The team will play at 50,000-seat Rhein-Energy-Stadion. The announcement comes after the Barcelona Dragons recently folded.


    POLICY SELLS STAKE IN BROWNS: Cleveland Browns CEO Carmen Policy sold his 10 percent ownership stake in the team but will remain in his current role through 2008, as part of a deal reached with owner Randy Lerner. The Cleveland Plain Dealer reported that the deal puts 100 percent ownership of the Browns in the Lerner family. Policy said the move will have no effect on the operation of the team.


    HE FEELS GREAT! It was a busy week for former Philadelphia 76ers President Pat Croce, who will reportedly star in a new syndicated TV show called "Pat Croce: Moving In," in which he will help people deal with life issues. Meanwhile, the Philadelphia Daily News reported that Croce will serve as NBC's judo and tae kwon do analyst at the 2004 Olympics in Athens.

    KNIGHT MOVES: Nike Chairman and CEO Phil Knight attended last Wednesday night's Cleveland Cavaliers-Denver Nuggets game, the first regular-season matchup between Nike endorsers LeBron James and Carmelo Anthony. Knight sat next to rapper Jay-Z, a Reebok endorser. During the broadcast, ESPN's Stuart Scott interviewed Jay-Z and noted the rapper was wearing Nike King James shoes. Jay-Z replied, "I don't really got on King James. Don't say that because I got a deal with Reebok right now."

    For these stories and more, visit our sister publication, The Sports Business Daily, at

    Print | Tags: Baseball, Basketball, Cleveland Browns, Cleveland Cavaliers, Colleges, Denver Nuggets, ESPN, Football, Fox, MLB, Motorsports, NASCAR, NBA, NBC, NCAA, NFL, Olympics, Philadelphia 76ers, Reebok, USOC
  • The Days Ahead: Nov. 10-19


    IOC Finance Commission meeting
    Location: Lausanne, Switzerland

    NCAA Women's College Cup (soccer) tournament field announced
    TV: ESPNews

    ATP Tour Tennis Masters Cup Houston begins
    Location: Houston


    Veterans Day

    National Symposium on Athletics Reform
    Location: New Orleans


    SBJ Sports Media & Technology Conference begins
    Location: New York City

    Coaches vs. Cancer Classic men's basketball event begins
    Location: New York City

    World Golf Championships World Cup begins
    Location: Kiawah Island, S.C.

    Mobile LPGA Tournament of Champions begins
    Location: Mobile, Ala.
    TV: The Golf Channel


    CBA season begins

    SBJ Forty Under 40 awards banquet
    Location: New York City

    PGA Tour Franklin Templeton Shootout begins
    Location: Naples, Fla.
    TV: USA, CBS

    NASCAR Craftsman Truck Series Ford 200
    Location: Homestead, Fla.
    TV: Speed Channel


    Dell BCA Classic men's basketball tournament begins
    Location: Cincinnati

    NASCAR Busch Series Ford 300
    Location: Homestead, Fla.
    TV: NBC


    Grey Cup CFL championship game
    Location: Regina, Saskatchewan

    Bowl Championship Series meetings
    Location: New Orleans

    International Association of Assembly Managers International Crowd Management Conference begins
    Location: Baltimore

    NASCAR Winston Cup Series Ford 400
    Location: Homestead, Fla.
    TV: NBC

    NOV. 17

    NCAA Men's College Cup (soccer) tournament field announced
    TV: ESPNews

    NABC Guardians Classic men's basketball event begins
    Location: Various on-campus sites

    NOV. 19

    American Society for Testing and Materials Sports Equipment and Facilities committee meeting begins
    Location: Tampa

    NAIA soccer championships begin: Men/women
    Locations: Olathe, Kan./Santa Barbara, Calif.

    Fed Cup semifinals begin
    TV: The Tennis Channel

    Events listed are subject to change.
    Information about upcoming events can be sent to or via fax to (704) 973-1401, attn: Melissa Sedlak.
    Source: Street & Smith's SportsBusiness Journal research

  • This week in sports business history: Nov. 10-Nov. 16

    1977: Major Indoor Soccer League was officially organized, with play set to begin in 1978.

    FOLLOW-THROUGH: The league eventually folded, with a few remaining teams joining the National Professional Soccer League. In 2001, the NPSL was restructured into the new Major Indoor Soccer League.

    1994: The Tampa Bay Buccaneers confirmed the club would be put on the market immediately by the board of trustees running the estate of the late Hugh Culverhouse.

    FOLLOW-THROUGH: In 1995, Malcolm Glazer bought the team for $192 million. At the time it was the largest franchise sale in sports history.

    1997: Fort Lauderdale-based

    Michael Levy, founder of SportsLine
    SportsLine USA's stock soared nearly 22 percent in its first day of trading. SportsLine sold 3.5 million shares, opening at $8 and closing at $9.75, with 1.024 million shares changing hands on the Nasdaq.

    FOLLOW-THROUGH: SportsLine (SPLN) peaked on Dec. 21, 1999, with an adjusted close of $63.25. As of press time, shares of SportsLine were trading at $1.05.

    1997: The NBA and NBC Sports announced a new four-year deal that keeps NBC as the exclusive over-the-air network of the league through the 2001-02 season.

    FOLLOW-THROUGH: NBC's 12-year relationship with the NBA ended after the 2001-02 season, as the league signed a new six-year TV agreement with ABC/ESPN and AOL Time Warner for a combined $4.6 billion. NBC Sports Chairman Dick Ebersol echoed his comments from when the network parted ways with the NFL, saying: "The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won?"

    1997: The Ohio State University

    The Ohio State stadium, shown here in 1997, was later renovated at a cost of $194 million.
    Board of Trustees approved a $150 million renovation plan for the school's stadium. The renovated stadium was planned to have about 98,000 seats, and would be paid for by proceeds generated from the stadium, including the sale of leases for new luxury suites.

    FOLLOW-THROUGH: The renovations were completed prior to the 2001 football season at a total cost of $194 million.

    1998: New York attorney Miles Prentice's $75 million bid to buy the Kansas City Royals was approved by the team's board after being called the best option to keep team in the city.

    FOLLOW-THROUGH: Nearly one year later, MLB team owners voted 29-1 to reject Prentice's bid over concerns over its viability. In 2000, Royals Chairman David Glass bought the team for $96 million.

    1999: NASCAR reached a $2.4 billion deal to split its television package, starting in 2001, between Fox Sports and NBC/ Turner. The deal called for Fox to pay $200 million a year over eight years, with NBC/Turner paying another $200 million annually for six years. Speedway Motorsports President H.A. "Humpy" Wheeler: "This puts us into the true mainstream of national sports. We will be one of the big three now."

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