SBJ/November 10 - 16, 2003/E Sports

NASCAR.com collects Emmy for TrackPass

NASCAR.com recently won an Emmy award for its TrackPass with PitCommand from the National Television Academy, said Drew Reifenberger, executive vice president of programming, acquisitions and interactive at Turner Sports, which operates NASCAR's official site. The Emmy was in the category of outstanding achievement in advanced media technology for the enhancement of original television content.

At the Oct. 23 ceremony (from left): Sportvision’s Russell Quy; Turner Sports Interactive’s Scott Haney, Peter Scott and Scott Bailey; Turner Sports’ Drew Reifenberger; Turner Sports Interactive’s Michael Adamson, Lee Bushkell and Jonathan Kropp; and Sportvision’s Steven Roberts.

The award, presented Oct. 23 at the annual Technology and Engineering Emmy Awards in New York, marks the first time a Web site has been awarded an Emmy by the National Television Academy.

"This validates our original hypothesis, which is we're headed to a world where there's no longer a need to bifurcate all of the different forms of media," Reifenberger said. "That's what the next generation of interactivity is really all about."

TrackPass with PitCommand, developed with Sportvision Inc., is a live streaming application that allows users to track each car's position and dashboard information in real-time and to listen to live in-car communication between drivers and their teams during a race.

NASCAR.com boasts more than 160,000 paid subscribers to the product, according to Reifenberger and to July figures from the Intermarket Group, which ranked TrackPass 15th among Internet products with the most paid subscribers. Reifenberger noted that millions of other consumers have access to TrackPass thanks to partnerships with RealNetworks, Roadrunner and AOL.

Reifenberger said Turner and Sportvision have several additions and enhancements planned for 2004, including the ability to follow qualifying rounds on Fridays, as well as wireless accessibility.

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Related Topics:

E-Sports, Motorsports, NASCAR, Time Warner

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