SBJ/November 10 - 16, 2003/E Sports

Latest release: espnradio.com

ESPN.com last week relaunched espnradio.com, adding video content and an expanded section of archived interviews to the redesigned page, according to ESPN executives.

Gilbert

The relaunch is the latest effort by ESPN Radio to capitalize on ESPN's reach — espn.com in September led all sports sites in traffic with a record 15.5 million unique visitors, according to Nielsen/NetRatings — and inch forward in an area in which the sports media behemoth has struggled to establish itself.

"This is a marathon, not a sprint," said Bruce Gilbert, general manager of ESPN Radio, of the radio network's efforts in recent years to build a listener base in major media markets. "We want [espnradio.com] to be a place where, when our fans visit, it's a perfect connection to the audio that we provide every day. The possibilities are endless."

The site shows radio hosts’ TV appearances.

The centerpiece of the redesigned site is ESPN Motion, the video delivery system that allows espn.com to feature embedded video clips and TV commercials.

Video content from Motion, now available on 10 espn.com pages and averaging 900,000 views a day, will include highlight clips of players who were interviewed on ESPN Radio that day. ESPNRadio.com also will show clips of radio hosts' appearances on television, such as "Hot Seat" interviews given by Dan Patrick or Mike Greenberg, and some original video programming, such as certain personalities offering their sports predictions.

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