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SBJ/November 10 - 16, 2003/Coast To Coast
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Coast to Coast
ATLANTA
Site has dynamic screen saver
The Atlanta Thrashers have relaunched the team's Web site,
www.atlantathrashers.com, and unveiled a new Interactive Zone featuring a dynamic screen saver with live NHL scoring designed by 15-year-old Keith Peiris. The site upgrades were produced in partnership with Cyberteks Design, a Web development company founded by Peiris, who is based in Canada. The retooled Web site is designed to complement the team's fifth-season anniversary and the team's 2003-04 marketing slogan, "True Blue." Atlantathrashers.com still has original content and coverage of the Thrashers, as well as the free weekly online newsletter, "eShoots, eScores."
The Thrashers upgraded their site with a dynamic screen saver.BUFFALO
The Sabres debuted their new display board at a game on Oct. 28.
HSBC Arena shows off display board
The Buffalo Sabres unveiled a new 360-degree fascia display board at HSBC Arena
on Oct. 28. The custom-made LED panels show animation and graphics in full color.
The board, which cost about $1.6 million, according to Sabres officials, was
purchased from VMagic division of Venue 1, of Wayne, Pa.CHARLOTTE
Ex-Hornets fans grab Bobcats seats
The Charlotte Bobcats have taken deposits on
5,000
season tickets from former ticket holders of the Charlotte Hornets. The Bobcats
made the announcement at the same time general public sales began Nov. 1. The
team begins play in the fall of 2004. Season-ticket prices range from $731 to
$4,300 next season. The prices will increase the following year, when the team
moves to a new downtown arena.CLEVELAND
Barons help line youth hockey rink
The Cleveland Barons teamed with the city of Cleveland to line Halloran Ice Rink on Oct. 30, readying the facility to house hockey games for the first time in its 44-year history. Halloran is part of 22 rinks in the greater Cleveland area. The Barons play an active role in each rink. By enabling local youth and adult teams to play at the facility, the city of Cleveland gains a new revenue stream.
Barons staffers Jock Callander and Tom Holy and a city worker lay the blue line on the rink’s north end.COLUMBUS
Minor league hockey back in Columbus
Minor league hockey returned to Columbus on Oct. 31, when the United Hockey
League Stars beat Fort Wayne 3-2. An announced crowd of 1,645 turned out for
the game at the 5,600-seat Ohio Expo Center Coliseum. It was the first pro hockey
game at the Coliseum since the Columbus Chill left town in April 1999.
Crew creates hockey festival, tourney
MLS' Columbus Crew announced it will launch a soccer festival and tournament
for youth teams next June 9-13 at three central Ohio sites. Crew President Jim
Smith said the event will be open to boys' and girls' club teams whose players
are ages 10-17. In addition to tournament play, the festival will have clinics
for youth and college coaches and sessions for officials. DALLAS-FORT WORTH
Mavericks debut, can new jersey
The Dallas Mavericks unveiled a second road uniform
in an Oct. 28 loss to the Los Angeles Lakers, but it may not be seen again. The Dallas Morning News reported that owner Mark Cuban said he got "only three positive e-mails about the uniforms out of about 300." The new duds are dark silver, with the name "Mavericks" on the front of the jerseys. The current road and home uniforms say "Dallas" in that spot. The team is reportedly working on a new uniform in a lighter shade of silver.
The Mavericks’ alternate uniform will likely not be seen again.DAYTONA BEACH, FLA.
Sunoco joins Grand American
Sunoco Race Fuel will be the official gasoline of Grand American Road Racing
for the next 10 years. Under the agreement, Sunoco will provide racing gasoline
for the Grand American Rolex Sports Car Series and Grand-Am Cup Series. Sullivan
Sports Marketing, whose marketing work with Grand American was also recently
announced, assisted in the deal.HOUSTON
Aeros move front office downtown
The Houston Aeros packed up their front office and moved downtown last month
to be closer to their new home at Toyota Center. The team offices were located
in west Houston, 15 miles away from the new arena. Now Aeros employees only
have to walk a couple of blocks to get to the ice. The office was originally
located in west Houston because it was a halfway point between the Aerodrome
in Sugar Land, where the team practices, and the Compaq Center, where the team
used to play.
Bowl committee gets $8.7M boost
The Texas comptroller is giving $8.7 million to the Houston Super Bowl XXXVIII
Host Committee to help defray the cost of hosting the Super Bowl and other events
leading up to the Feb. 1 game. On Oct. 31, the state comptroller announced the
estimate of state taxes to be collected from visitors during a two-week time
period culminating with the Super Bowl, which is projected to have a $336 million
economic impact in the Houston area.INDIANAPOLIS
Study: NCAA boosts local economy
A recently released study showed the NCAA headquarters has a $63 million annual
economic impact on Indianapolis and Indiana. The study, conducted by an independent
firm, was funded by the Indiana Sports Corp., the NCAA, Butler University and
the Horizon League, a Division I collegiate league based in Indianapolis. The
NCAA moved its headquarters to Indianapolis in 1999 after 47 years in Overland
Park, Kan.KANSAS CITY
Knights tip off in Mexico
The Kansas City Knights will tip off Nov. 22 in Juarez, Mexico, as the revamped
American Basketball Association resumes play after a one-year layoff. Other
ABA teams are the Long Beach (Calif.) Jam, Tijuana (Mexico) Diablos, Jersey
Squires, Las Vegas Rattlers and San Joaquin (Calif.) Sun Devils. Each team is
scheduled to play 36 games. League offices are in suburban Kansas City.MIAMI
Domed stadium may be on the way
Miami-Dade County officials have proposed a plan to get the Florida Marlins
their own domed baseball-only stadium. It would be a 38,000-seat, $325 million
ballpark. Miami-Dade would contribute $73 million in bed-tax funds, while the
Marlins have agreed to put up $137 million as well as cover construction overruns.
The Marlins and others, perhaps private investors, the state and the city of
Miami, would have to come up with the additional $115 million by March 15, The
Miami Herald said.
Building earmarked for boxing, ball
Boxing promoter Don King has proposed a dual use for the Palm Beach Jai-Alai
building he bought two years ago — boxing and baseball. King spent $14 million
on the property two years ago and said he'd be more than willing to "sacrifice
his dream" of a boxing-only venue to help out a world championship baseball
team. He told the Palm Beach Post that the land is there, and so is the opportunity.MILWAUKEE
Panthers bounce to Clear Channel
The University of Wisconsin-Milwaukee men's
basketball
team has jumped to a new home for its game broadcasts — Clear Channel's adult-standards
station WOKY-AM — in a three-year deal. Clear Channel executives in Milwaukee
also plan to run promotional events for UWM basketball on other outlets in the
company's six-station Milwaukee cluster. The Panthers had been carried on WMCS-AM.MINNEAPOLIS-ST. PAUL
City to improve camp to lure Vikings
The Sioux Falls (S.D.) City Council voted to spend $2 million on improvements
at Howard Wood Field in hopes of luring the Minnesota Vikings to South Dakota
for training camp. A committee plans to pitch a $5.6 million proposal to the
team, according to a report. Minnesota Gov. Tim Pawlenty has said that if the
team moves its training camp outside the state, it will adversely affect the
team's pursuit of a new stadium. NASHVILLE
Retief Goosen won the Chrysler Championship.
SmartDM signs Pacers, Bobcats
SmartDM, a Nashville-based database marketing firm, has signed agreements with
Pacers Sports & Entertainment, owner and operator of the Indiana Pacers, and
the NBA expansion Charlotte Bobcats as data management services provider. As
part of the agreements, SmartDM will build and maintain marketing data warehouses
for the organizations. Both also will use SmartDM's proprietary Web-based tool,
DirectTR@K, for sales and marketing initiatives. OAKLAND
A's hire McCann-Erickson
The Oakland Athletics hired McCann-Erickson San
Francisco as the team's integrated advertising agency for 2004. The scope of
activities at McCann-Erickson will include brand strategy, advertising, media,
digital and promotions.ORLANDO
Predators roll out new campaign
The Arena Football League's Orlando Predators launched a new, 11-point marketing
campaign. According to Brett Bouchy, president of the Predators, the campaign
makes Predators season-ticket holders partners in the team rather than customers.
As partners, season-ticket holders will be able to travel with the team to away
games, take part in monthly partner meetings with the Predators' front office
and help choose this year's cheerleading squad.PHILADELPHIA
Aramark, World Wide sign with venue
Aramark Corp. and World Wide Concessions, both based in Philadelphia, signed
a five-year deal recently to provide food and beverage services at Citizens
Bank Park, the new home of the Philadelphia Phillies. World Wide Concessions
was founded and is run by former Phillies center fielder Garry Maddox. The deal
covers concession stands, 72 luxury suites, four group suites, the Diamond Club,
the Hall of Fame Club and the Scoreboard Restaurant. Aramark said the deal will
yield $30 million in annual revenue. Also, the Phillies announced that they
will allow outside food to be brought into the ballpark, which opens in April,
if it comes in a bag no larger than 16-by-16-by-8 inches.
New restaurant to operate in ballpark
The owners of Zanzibar Blue restaurant in Philadelphia are teaming up with the
McFadden's Restaurant and Saloon chain to open a new restaurant at Citizens
Bank Park. The restaurant, which will be located on the southwest corner of
the ballpark, will be known as McFadden's Restaurant and Saloon. It will open
in March, prior to the stadium's first game, and be open year-round. PITTSBURGH
Pirates cut ticket prices
The Pittsburgh Pirates cut full-season ticket prices for 2004 by $3 per ticket
and by $1 per ticket on partial-season ticket plans. The team said it was cutting
prices to acknowledge fans' loyalty to the club though it has not had a winning
season in more than a decade. PORTLAND
Team puts jobs online
Landing an entry level or middle-management job with the
Rose Quarter and its resident NBA team, the Portland Trail Blazers, can now
be just a mouse click away. The Rose Quarter and Trail Blazers signed a licensing
agreement with TeamWork Online to provide an integrated job board and recruiting
system software to post job openings on the facility complex's official Web
site, rosequarter.com.SAN FRANCISCO
Young to market new tonic
Former San Francisco 49ers quarterback Steve Young is trading in his milk mustache
to pitch Yet, an energy drink marketed by a company in Chandler, Ariz. The makers
of Yet —Your Energy Tonic — hope to appeal to active people older than 40. Young,
42, has pitched other products in the past, including milk, as part of the "Got
milk?" campaign.SAN JOSE
Stealth to play free exhibition
The San Jose Stealth is scheduled to introduce professional lacrosse to the
Bay Area on Saturday with a free exhibition game immediately after the San Jose-Toronto
NHL game at the HP Pavilion. Those attending the hockey game will be invited
to stay, while those wishing to enter after the NHL game will be allowed to
do so for free, Sharks officials said. The National Lacrosse League Stealth
relocated from Albany, N.Y., this summer.SEBRING, FLA.
Coke extends raceway deal
Coca-Cola has extended its sponsorship with Sebring International Raceway for
five years. The 52nd annual Mobil 1 Twelve Hours of Sebring is scheduled for
March 20. The event, which is the opening race of the American Le Mans Series,
runs on the historic road racing circuit located adjacent to Sebring Regional
Airport. The agreement with Coca-Cola includes the production of a second Sebring
International Raceway commemorative bottle. Coca-Cola last year produced a Sebring
50th anniversary bottle.TAMPA- ST. PETERSBURG
Golf crowd smaller than expected
An estimated crowd of 60,000 attended the PGA Tour Chrysler Championship at
Westin Innisbrook Resort Oct. 30 through Nov. 2. Organizers of the first-time
tournament had hoped for at least 75,000, but the final round was up against
a Tampa Bay Buccaneers home game against New Orleans. The game was shown on
a big-screen TV at the course.
City targets 2009 Super Bowl
Tampa officials are planning to bid to host the 2009 Super Bowl after losing
out on the city's bid for the 2008 game, which was awarded recently to Phoenix.
The pitch to the NFL during the league's owners meeting last month came from
a local group that included Outback Steakhouse Chairman Chris Sullivan and retired
U.S. Army Gen. Tommy Franks.Send your Coast to Coast news to: CoastToCoast@sportsbusinessjournal.com or phone (704) 973-1438.




