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SBJ/September 1 - 7, 2003/This Weeks Issue
New York Giants sign Wachovia
Published September 1, 2003
Wachovia Corp. last week agreed to a three-year deal that makes the lender the exclusive financial services partner of the New York Giants.
The deal follows the company in July opening its first two financial centers in Manhattan. Financial terms of the deal — which includes TV, print, online and stadium signage components — were not available.
"This really helps bolster our more traditional banking presence in New York while helping to really announce our brand conversion from First Union to Wachovia in the New Jersey and Connecticut markets," said Dan Fleishman, Wachovia director of corporate marketing sponsorships and alliances.
Fleishman would not say whether the company planned on signing separate deals with specific members of the Giants to leverage the partnership.
Rusty Hawley, vice president of marketing for the Giants, called the deal significant, also noting that the Giants have had previous relationships with First Union and First Fidelity, both now under the Wachovia banner.
Wachovia last week also renewed its sponsorship of the Miami Dolphins and Pro Player Stadium for the next five years. The sponsorship, which began in 1995, extends through the 2007 season and calls for Wachovia advertising in all of the Dolphins' bilingual radio, print, TV and Internet ventures. Financial terms weren't disclosed.
Charlotte-based Wachovia, with assets of $364 billion as of June 30, has full-service banking offices in 11 East Coast states and Washington, D.C., and offers retail brokerage services in 48 of the 50 states.