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SBJ/September 1 - 7, 2003/This Weeks Issue
Earthlink titles CBS college halftime
Published September 1, 2003
Internet service provider Earthlink has signed on to be the title sponsor of CBS' college football halftime show.
Earthlink will title the halftime show for every regular-season broadcast on CBS, plus the SEC Championship Game and the Sun Bowl.
Terms were not disclosed, but CBS had sought $3.5 million to $4 million.
The package includes Internet components.
— Andy Bernstein