SBJ/September 1 - 7, 2003/Special Report

2003 National Football League franchise directory

The following presents an overview of each NFL franchise at the start of the 2003 season. Information on each team's owner pertains to majority ownership stakes.


Arizona Cardinals

Owner: William and Charles Bidwill assumed ownership when their mother, Violet, died in 1962. William bought out his brother in 1972 to become sole owner.

Stadium/capacity (year built): Sun Devil Stadium/73,014 (1958)

Stadium owner: State of Arizona

Ad agencies: EB Lane; Smith & Harroff Inc.

Public relations: In-house

Auditor: Deloitte & Touche



Atlanta Falcons

Owner: Arthur Blank acquired the team for $545 million in December 2001.

Stadium/capacity (year built): Georgia Dome/71,228 (1992)

Stadium owner: Georgia World Congress Authority (State of Georgia)

Ad agency: In-house

Public relations: In-house

Auditor: PricewaterhouseCoopers



Baltimore Ravens

Owner: Art Modell purchased the Cleveland Browns franchise for $4 million in 1961 and subsequently moved the franchise to Baltimore in February 1996, when it assumed the name Baltimore Ravens. Also in 1996, Modell and partner Alfred Lerner bought 43 percent of the franchise from Bob Gries, who had assumed a 5 percent stake in the team in 1991 but had later gained control of his family's entire stake in the team upon the death of his father. Modell in 1997 bought Lerner's 9 percent for $32 million. In 1999, Stephen Bisciotti bought 49 percent of the team for $275 million and acquired the right to buy the remaining 51 percent in 2004 for $325 million.

Stadium/capacity (year built): M&T Bank Stadium/69,084 (1998)

Stadium owner: Maryland Stadium Authority (State of Maryland)

Ad agency: Leffler Agency

Public relations: In-house

Auditor: Ernst & Young



Buffalo Bills

Owner: Ralph Wilson Jr. paid a $25,000 franchise fee for the American Football League team in 1959.

Stadium/capacity (year built): Ralph Wilson Stadium/73,967 (1973)

Stadium owner: Erie County

Ad agency: Martino-Flynn LLC

Public relations: In-house

Auditor: DND



Carolina Panthers

Owner: A group headed by Jerry Richardson paid a $140 million expansion fee in 1993.

Stadium/capacity (year built): Ericsson Stadium/73,366 (1996)

Stadium owner: Carolinas Stadium Corp. (team owner)

Ad agency: Luquire George Andrews Inc.

Public relations: In-house

Auditor: DND



Chicago Bears

Owner: Virginia McCaskey assumed principal ownership when her father, George Halas, died in 1983. Patrick Ryan and Andrew McKenna each bought 10 percent of the team in 1990.

Stadium/capacity (year built): Soldier Field/61,500 (1924)

Stadium owner: City of Chicago

Ad agency: BDDB

Public relations: In-house

Auditor: Ernst & Young



Cincinnati Bengals

Owner: Mike Brown assumed ownership when his father, Paul, died in 1991.

Stadium/capacity (year built): Paul Brown Stadium/65,327 (2000)

Stadium owner: Hamilton County

Ad agencies: BK White & Associates; Graff Designs

Public relations: In-house

Auditor: KPMG



Cleveland Browns

Owner: Randy Lerner assumed ownership when his father, Al, died in October 2002. Alfred Lerner and Carmen Policy paid a $530 million expansion fee for the team in 1998.

Stadium/capacity (year built): Cleveland Browns Stadium/73,200 (1999)

Stadium owner: City of Cleveland

Ad agency: Marcus Thomas LLC

Public relations: In-house

Auditor: Ernst & Young



Dallas Cowboys

Owner: Jerry Jones bought the team and the lease to Texas Stadium for $150 million in 1989.

Stadium/capacity (year built): Texas Stadium/65,529 (1971)

Stadium owner: City of Irving

Ad agency: In-house

Public relations: In-house

Auditor: Reznick Fedder and Silverman



Denver Broncos

Owner: Pat Bowlen bought 60 percent of the team for $70 million in 1984. He and his family bought out the remaining partners in 1985.

Stadium/capacity (year built): Invesco Field at Mile High/76,125 (2001)

Stadium owner: City of Denver

Ad agency: In-house

Public relations: In-house

Auditor: Morrison, Brown, Argiz & Co.



Detroit Lions

Owner: William Clay Ford bought the team for $4.5 million in 1964.

Stadium/capacity (year built): Ford Field/64,500 (2002)

Stadium owner: City of Detroit/Wayne County

Ad agency: In-house

Public relations: In-house

Auditor: Ernst & Young



Green Bay Packers

Owner: Local businesses in Green Bay set up a nonprofit corporation to save the team from bankruptcy in 1922.

Stadium/capacity (year built): Lambeau Field/72,515 (1957)

Stadium owner: City of Green Bay/Brown County

Ad agencies: Lindsay, Stone & Briggs*; Karma Group*

Public relations: In-house

Auditor: Wipfli Ullrich Bertelson



Houston Texans

Owner: Robert McNair paid a $700 million expansion fee in 1999.

Stadium/capacity (year built): Reliant Stadium/71,054 (2002)

Stadium owner: City of Houston/Harris County

Ad agencies: Rives Carlberg; Active Imagination

Public relations: In-house

Auditor: KPMG



Indianapolis Colts

Owner: James Irsay assumed ownership when his father, Robert, died in 1997.

Stadium/capacity (year built): RCA Dome/55,506 (1984)

Stadium owner: Indianapolis Capital Improvements Board (City of Indianapolis)

Ad agency: Bates USA

Public relations: Borshoff Johnson Matthews

Auditor: Ernst & Young



Jacksonville Jaguars

Owner: A group headed by Wayne Weaver paid a $140 million expansion fee in 1993.

Stadium/capacity (year built): Alltel Stadium/76,877 (1995)

Stadium owner: City of Jacksonville

Ad agency: Dalton Agency

Public relations: In-house

Auditor: KPMG



Kansas City Chiefs

Owner: Lamar Hunt paid a $25,000 franchise fee for the American Football League Dallas Texans in 1959. He moved the team to Kansas City and renamed it the Chiefs in 1963. In 1997, Hunt transferred 80 percent interest in the team to his children.

Stadium/capacity (year built): Arrowhead Stadium/79,451 (1972)

Stadium owner: Jackson County Sports Authority (Jackson County)

Ad agency: In-house

Public relations: In-house

Auditor: KPMG



Miami Dolphins

Owner: In 1994 Wayne Huizenga bought 85 percent of the team and 50 percent of Pro Player Stadium from the Robbie family for $109 million, plus $15 million in assumed debt. Huizenga already owned the remaining shares of the team and the stadium.

Stadium/capacity (year built): Pro Player Stadium/75,540 (1987)

Stadium owner: Wayne Huizenga

Ad agency: Zimmerman & Partners Advertising

Public relations: In-house

Auditor: Deloitte & Touche



Minnesota Vikings

Owner: Red McCombs bought 95 percent of the team for $206 million plus $40 million in assumed debt in 1998.

Stadium/capacity (year built): Hubert H. Humphrey Metrodome/64,121 (1982)

Stadium owner: Metropolitan Sports Facilities Commission (State of Minnesota)

Ad agency: Berg Design Group

Public relations: In-house

Auditor: KPMG



New England Patriots

Owner: Robert Kraft bought the team from James Orthwein for $158 million in 1994.

Stadium/capacity (year built): Gillette Stadium/68,436 (2002)

Stadium owner: Robert Kraft

Ad agency: In-house

Public relations: In-house

Auditor: Ernst & Young



New Orleans Saints

Owner: A group headed by Tom Benson bought the team from John Mecom Jr. for $70.2 million in 1985. Benson bought out his partners to become sole owner in 1993.

Stadium/capacity (year built): Louisiana Superdome/68,397 (1975)

Stadium owner: Louisiana Stadium and Exposition District (State of Louisiana)

Ad agency: Peter Mayer Advertising Agency

Public relations: In-house

Auditor: Ernst & Young



New York Giants

Owner: Robert Tisch bought 50 percent of the team for $75 million in 1991. Wellington Mara controls the other 50 percent.

Stadium/capacity (year built): Giants Stadium/80,242 (1976)

Stadium owner: New Jersey Sports & Exposition Authority (State of New Jersey)

Ad agency: In-house

Public relations: In-house

Auditor: Deloitte & Touche



New York Jets

Owner: Robert Wood Johnson IV bought the team from the estate of Leon Hess for $635 million in 2000.

Stadium/capacity (year built): Giants Stadium/80,242 (1976)

Stadium owner: New Jersey Sports & Exposition Authority (State of New Jersey)

Ad agencies: Pentagram; National Communications Group

Public relations: SS&K Inc.

Auditor: Ernst & Young



Oakland Raiders

Owner: Al Davis bought 10 percent of the team for $18,500 in 1966. He currently owns 28 percent, making him the largest shareholder.

Stadium/capacity (year built): Network Associates Coliseum/63,132 (1966)

Stadium owner: City of Oakland/Alameda County

Ad agency: In-house

Public relations: In-house

Auditor: DND



Philadelphia Eagles

Owner: In 1994 Jeffrey Lurie bought the team for $185 million, including the assumption of $8 million in liabilities.

Stadium/capacity (year built): Lincoln Financial Field/69,030 (2003)

Stadium owner: City of Philadelphia

Ad agency: In-house

Public relations: In-house

Auditor: Deloitte & Touche



Pittsburgh Steelers

Owner: The Rooney family assumed ownership when Art Rooney died in 1988.

Stadium/capacity (year built): Heinz Field/64,350 (2001)

Stadium owner: Sports & Exhibition Authority of Pittsburgh and Allegheny County (City of Pittsburgh/Allegheny County)

Ad agency: In-house

Public relations: In-house

Auditor: Ernst & Young



San Diego Chargers

Owner: Alex Spanos bought 56 percent of the team from Eugene Klein for $40 million in 1984. Spanos has since increased his stake to 97 percent.

Stadium/capacity (year built): Qualcomm Stadium/70,000 (1967)

Stadium owner: City of San Diego

Ad agency: Red Lizard

Public relations: Quorum

Auditor: PricewaterhouseCoopers



San Francisco 49ers

Owner: Denise DeBartolo York assumed sole ownership in March 2000 when her brother, Edward, gave up his share in a financial settlement.

Stadium/capacity (year built): 49ers Stadium at Candlestick Point/69,734 (1960)

Stadium owner: City and county of San Francisco

Ad agency: In-house

Public relations: Singer Associates Inc.

Auditor: Deloitte & Touche



Seattle Seahawks

Owner: Paul Allen bought the team from Ken Behring for $200 million in 1997.

Stadium/capacity (year built): Seahawks Stadium/67,000 (2002)

Stadium owner: Washington State Public Stadium Authority (City of Seattle)

Ad agencies: Publicis; Levy Sheckler

Public relations: In-house

Auditor: KPMG



St. Louis Rams

Owner: Georgia Frontiere assumed ownership when her husband, Carroll Rosenbloom, died in 1979. Stan Kroenke bought 30 percent of the team for $60 million in 1995 and exercised an option to buy an additional 10 percent for $20 million in 1998.

Stadium/capacity (year built): Edward Jones Dome at America's Center/66,000 (1995)

Stadium owner: St. Louis Regional Sports Authority (City of St. Louis)

Ad agency: Rodgers Townsend

Public relations: In-house

Auditor: Ernst & Young



Tampa Bay Buccaneers

Owner: Malcolm Glazer bought the team from the estate of Hugh Culverhouse for $192 million in 1995.

Stadium/capacity (year built): Raymond James Stadium/65,657(1998)

Stadium owner: City of Tampa

Ad agency: In-house

Public relations: In-house

Auditor: KPMG



Tennessee Titans

Owner: Bud Adams paid a $25,000 franchise fee for the American Football League Houston Oilers in 1959. The team moved to Nashville in 1997 and later was renamed.

Stadium/capacity (year built): The Coliseum/68,809 (1999)

Stadium owner: City of Nashville

Ad agency: DND

Public relations: DND

Auditor: Ernst & Young



Washington Redskins

Owner: A group headed by Daniel Snyder bought the team, FedEx Field and the team's practice facility in 1999 for $800 million, including the assumption of $495 million in debt, from the Jack Kent Cooke Foundation.

Stadium/capacity (year built): FedEx Field/86,484 (1997)

Stadium owner: Daniel Snyder

Ad agency: In-house

Public relations: In-house

Auditor: PricewaterhouseCoopers


Research by David Broughton

* Lindsay, Stone & Briggs handles advertising for Lambeau Field Atrium, and Karma Group handles advertising for the Packers Pro Shop retail, catalog and Internet business. Both entities are owned by the team.

DND: Did not disclose

Sources: Team officials

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