‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/September 1 - 7, 2003/Other NewsPrint All
Major League Lacrosse completed its third season of play late last month. Here are regular-season attendance totals for the league and for each of its six teams’ home games.
Nasdaq-100 Open Chairman Butch Buchholz (from left), player Andy Roddick and Nasdaq Executive Vice President Bruce Aust at the market opening ceremony Aug. 20.
The Dayton Dragons' director of operations Gary Mayse (left) receives the PRISM Award for minor league marketing from Bob Newman of the Greater Columbus Convention Center, representing the University of Massachusetts-Amherst. The annual award is given by UMass and The Sports Business Daily.
The Shaq crunch
Shaquille O'Neal turns 12-year-old Conner Oberst's world upside down at the Nestlé Crunch Hot Shots Camp in Los Angeles on Aug. 23. A dozen kids ages 12-18 won a chance to attend the camp with Crunch endorser Shaq by submitting videotaped entries of their hoops skills.
Shaking it on stage
Rob Ginepri and actress girlfriend Minnie Driver at the Wilson/The Tennis Channel party Aug. 23 at the W Court Hotel in NYC.
Please submit photos for review of industry conferences, parties, product launches and openings showcasing the people and personalities at the event. Include the event date, location, names/titles of those featured along with credit information. The photo specifications are as follows: 300dpi, tiff, jpeg or eps color images. Submit digital photos for review at: email@example.com or send color prints to: Faces & Places, c/o Street & Smith's SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202.
SPONSORSHIP & MARKETING
BANK SHOTS: Wachovia Corp. announced a five-year sponsorship agreement with University of North Carolina athletics that makes it the Tar Heels' official financial services provider. The agreement includes sponsorship of the "Inside Carolina Basketball with Roy Williams" television show. Wachovia was also set to announce an agreement with the University of Virginia's athletic department. For more on Wachovia, see New York Giants sign Wachovia.
WHAT ABOUT MARTINA? In a Q&A with New York Times Magazine, Martina Navratilova, who hasNavratilova
GOOD NIGHT: ESPN cited low ratings in canceling "RPM 2Night." The show is airing only on Sundays, and the last broadcast will be Nov. 9. "RPM 2Night" is averaging a 0.23 (194,000 households) cable rating this year, down from a 0.37 (285,000 households) rating two years ago.
Meanwhile, last Tuesday's premiere episode of "Playmakers" on ESPN earned a 2.4 rating (2,079,000 average households), nearly nine times larger than the comparable Tuesday time slot a year ago. While the network said that the show scored well among male demos, NFL players didn't seem impressed. The Pittsburgh Steelers' Tommy Maddox told a Pittsburgh newspaper, "It was horrible." Steelers wide receiver Antwaan Randle El added, "It's terrible. My wife was like, 'It better not be [like that].' "
LEBRON'S PORTFOLIO: LeBronJames.com relaunched with a multimillion-dollar sponsorship from Winner International, which signed a three-year deal to promote its new rechargeable Juice Batteries on the site, according to espn.com.
LEAGUES & GOVERNING BODIES
AROUND THE NHL: Carolina Hurricanes owner Peter Karmanos told The (Raleigh) News & Observer that he is considering selling part or even all of the hockey team, depending on the outcome of the NHL's labor negotiations. Karmanos: "From the Hurricanes' point of view, we couldn't keep operating a team under the current CBA."
Meanwhile, Bruins owner Jeremy Jacobs discussed the NHL's labor situation and was quoted in The Boston Globe as saying, "The commissioner is dedicated to having cost certainty when it comes to a labor agreement. Labor is the largest cost we have in operating a team."
SENATORIAL PRIVILEGE: Ontario-based Biovail Chairman and CEO Eugene Melnyk completed his purchase of the Ottawa Senators and Corel Centre. Melnyk paid a reported C$130 million purchase price ($93 million in U.S. currency) for both properties. The Eagles will perform a private concert for Senators season-ticket holders, sponsors and suite holders Oct. 8 at the Corel Centre.
JETS RUN REVERSE: Facing a local media backlash, the New York Jets altered their $50 fee to remain on the team's season-ticket wait list so that the payment will now be credited against the eventual purchase of season tickets. Jets President Jay Cross said, "After evaluating the feedback from our fans, we realize a change is in order."
DONTRELLE DOWNTIME: Agent Matt Sosnick has asked the Marlins to decrease the amount of marketing around his client, All-Star pitcher Dontrelle Willis. Sosnick told the Fort Lauderdale Sun-Sentinel, "Dontrelle does nothing else except give interviews and pitch and sleep." Marlins VP of communications P.J. Loyello told The Miami Herald that he would begin turning down many of the requests for appearances for Willis.
NAMES IN THE NEWS
RED, RED WINE: Hall of Fame quarterback Joe Montana and his wife have opened a small vineyard in the Sonoma Valley of California. Wine Spectator reported that the couple joined with Beringer to create a limited-edition red wine that will debut next month at $75 a bottle.
For more on these stories, visit our sister publication, The Sports Business Daily, at sportsbusinessdaily.com.
A five-day get-together dubbed Taste of the Ryder Cup will give corporate clients that have secured hospitality chalets for the 2004 Ryder Cup a chance to customize their hospitality venues through meetings with the event's vendors.
Taste of the Ryder Cup — put together by the PGA of America, the organizing body for U.S.-based Ryder Cups — also will give the corporate clients a firsthand look at several hospitality chalets. The gathering will take place Sept. 15-19 at the Oakland Hills Country Club in Bloomfield Hills, Mich., site of the 2004 Ryder Cup.
Taste of the Ryder Cup "is a preview for our corporate clients," said Andy Odenbach, tournament director for the 35th Ryder Cup, which will be held Sept. 14-19, 2004. "They get an idea of what to expect, so they can plan accordingly."
Los Angeles-based Academy Tent & Canvas will build three corporate chalets for the get-together.
About 200 corporate clients on board so far, Odenbach said. During the five-day gathering, they will meet with such companies as BGW Design, a Miami-based firm in charge of the interior decor for the hospitality venues, and New York City-based Restaurant Associates, which will handle food and beverage for the chalets.
All 58 on-site chalets for the 2004 Ryder Cup have been sold. Most accommodate 50 to 100 people at a time; the price tag for a 100-person chalet was $350,000.
The PGA of America has sold 180 of 200 Champions Club tables, each of which accommodates 10 people. Those tables will be in one of three on-course pavilions. The price tag for a table of 10 is $60,000.
NFL regular-season opener: N.Y. Jets at Washington
PGA Tour Bell Canadian Open begins
Location: Ancaster, Ontario
NASCAR Craftsman Truck Series Virginia is for Lovers 200
Location: Richmond, Va.
TV: Speed Channel
Basketball Hall of Fame enshrinement ceremony
Location: Springfield, Mass.
Action Sports Retailer Expo begins
Location: San Diego
Imprinted Sportswear Show begins
Location: Fort Worth, Texas
LPGA Tour John Q. Hammons Hotel Classic begins
Location: Tulsa, Okla.
TV: The Golf Channel
Champions Tour Kroger Classic begins
Location: Maineville, Ohio
TV: The Golf Channel
NASCAR Busch Series Funai 250
Location: Richmond, Va.
Walker Cup Match play begins
Location: North Yorkshire, England
NASCAR Winston Cup Series Chevy Rock & Roll 400
Location: Richmond, Va.
IRL Delphi Indy 300
Location: Joliet, Ill.
ATP Brasil Open begins
Location: Costa do Sauipe, Brazil
ATP Open Romania begins
Location: Bucharest, Romania
WTA Tour Wismilak International begins
SBJ Canada Sports Forum begins
Location: Hull, Quebec
Gravity Games begin
NCAA Division I Academics/Eligibility/Compliance Cabinet meeting begins
Events are subject to change.
Information about upcoming events can be sent to firstname.lastname@example.org or via fax to (704) 973-1401, attn: Melissa Sedlak.
Source: Street & Smith's SportsBusiness Journal research