SBJ/September 1 - 7, 2003/Media

NASCAR In Car carries home Emmy Award

NASCAR In Car, the interactive television product developed by NASCAR's digital entertainment division and pay-per-view provider In Demand, won an Emmy Award for the companies last week.

NASCAR and In Demand were honored for "outstanding achievement in interactive television in a single program," as selected by the Academy of Television Arts & Sciences' interactive media committee. It was chosen from among 48 entries.

The named recipients: Paul Brooks, vice president of broadcasting for NASCAR; Jeffrey Pollack, managing director of broadcasting and new media for NASCAR Digital Entertainment; Robert Jacobson, chief operating officer for In Demand; and Stacie Gray, vice president and executive creative director for In Demand.

The awards will be presented Sept. 13.

"We're incredibly honored by this," Pollack said. "Bad shows don't win Emmys. To win an Emmy that looks at all of television is a great testament to the success of NASCAR In Car."

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Motorsports, NASCAR

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