Startup water brand uses NFL star power Busch, Boykin shake up business model Sponsors kicking off activation The Lefton Report Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka
Upcoming Conferences and Events
SBJ/September 1 - 7, 2003/Marketingsponsorship
Under Armour titles marathon
Published September 1, 2003
Under Armour Performance Apparel, the hot-shot Baltimore-based manufacturer of compression sportswear, has agreed to a three-year deal worth about $500,000 to be the title sponsor of the Baltimore marathon.
The agreement ends Corrigan Sports Enterprise's search for a title sponsor to replace Comcast, which pulled its support after two years.
"We're obviously very excited about having a local partner that is associated with athletics as the title sponsor," said Lee Corrigan, president of Baltimore-based Corrigan Sports, which has organized the marathon since its resurrection in 2001.
More than 4,500 runners have signed up for the marathon, half-marathon, five-kilometer run and corporate relay Oct. 18.
Further conditions of Under Armour's deal were not disclosed. Officials at Under Armour could not be reached for comment.
Scott Graham writes for the Baltimore Business Journal.