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SBJ/September 1 - 7, 2003/Marketingsponsorship
Beijing session targets sponsors for ’08 Games
Published September 1, 2003
The quest for domestic sponsor dollars begins in earnest today in Beijing when 2008 organizers and the International Olympic Committee jointly play host to a one-day conference expected to attract more than 800 executives eager to hear about sponsorship opportunities related to the Games. IOC President Jacques Rogge will attend.
IOC marketing director Michael Payne said many Chinese companies are starting to pursue sponsorship talks, both locally and internationally.
At least one China-based company, personal computer maker Legend Group, is pursuing a worldwide PC category sponsorship with the IOC for the 2005-2008 cycle. While global, or TOP, sponsorships have generally been in the $50 million-plus range for four-year deals, industry experts predict top-tier sponsors of the Beijing organizing committee and Games will flirt with $85 million to $100 million price tags.
— Steve Woodward