SBJ/September 1 - 7, 2003/Labor Agents

Purchase of action sports firm near

Casey Wasserman, owner of Wasserman Media Group and the AFL Los Angeles Avengers, is close to acquiring Action Sports Management, a move that would expand his holdings in the action sports athlete representation business.

If the deal goes through, Phoenix-based ASM would be rolled into The Familie, an action sports athlete representation and marketing firm that Wasserman bought control of in April. A source said The Familie had discussions with ASM about a merger before The Familie was acquired by Wasserman.

Steve Astephen, CEO of The Familie, confirmed that the agency is "in serious talks" with ASM.

"We have come to a verbal understanding," he said.

Astephen wouldn't comment further, and Wasserman said, "I don't confirm things until they are done."

Todd Hahn, one of the principals of ASM, also wouldn't comment. The other principals in ASM are Bob Walker, Jimmy Button, Tim Hoy and Michael Black.

ASM was founded in 2001 and represents 26 action sports athletes, including Olympic bronze-medal-winning snowboarder J.J. Thomas, X Games gold-medal-winning skateboarder Kerry Getz and motocross champion Tommy Clowers.

The Familie was founded in 1998 and represents about 25 action sports athletes. The Familie also has provided marketing, promotional and event services for clients such as 1-800 CALL ATT, Activision, Coca-Cola, PowerAde, Nestlé and others.

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