SBJ/September 1 - 7, 2003/E Sports

Fox Sports, TSN sites due

Fox Sports and The Sporting News plan on Wednesday to roll out their newly designed, co-branded Web sites, reflecting the online component of their new alliance.

The new-look sites will be co-branded.
The new sites will share a similar header. Ross Levinsohn, general manager of foxsports.com, said the new Fox site will have links to news stories on its home page, promotion of Fox TV programming, a prominent fantasy presence and "tabloidy" feel to match the Fox brand.

The Sporting News home page is expected to feature premium content and fantasy games.

— Russell Adams

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E-Sports, Fox

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