Startup water brand uses NFL star power Busch, Boykin shake up business model Sponsors kicking off activation The Lefton Report Yonex re-signs Wawrinka Retailers buy into CLC platform Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase
Upcoming Conferences and Events
SBJ/June 9 - 15, 2003/Marketingsponsorship
Published June 9, 2003
Daniel Palumbo was named chief marketing officer at the Coca-Cola Co., where he will be responsible for overseeing Coke's marketing and brand building. He will report to Steven Heyer, the president and chief operating officer. Palumbo comes from the Eastman Kodak Co., where he was most recently senior vice president and president of the consumer imaging division. Before joining Eastman Kodak, Palumbo held senior marketing positions for Procter & Gamble.
Cruise line stays aboard event
Royal Caribbean cruise line signed a one-year renewal to return as sponsor of the Champions Tour event in Key Biscayne, Fla. That's the 15th year in a row, marking the second-longest sponsorship on the tour.
Coyotes comfy with new deal
The Phoenix Coyotes and Ashley Furniture Homestores signed a three-year agreement making the company the official home furniture partner of the Coyotes, the club announced. Terms of the deal were not disclosed. As part of the agreement, fans will have the opportunity to win "the best seats in the house" — in reference to the "Ashley Furniture Living Room" to be set up in the Coyotes' new arena in Glendale, set to open in December.