SBJ/June 9 - 15, 2003/For The Record

Complete For The Record

MARKETING NEWS

SPONSORSHIPS

The Chateau Resort in Tannersville, Pa., will serve as the preferred resort of Nazareth Speedway.

The Columbus Blue Jackets agreed to a multiyear partnership with HER Real Living as the club's newest partner. Owned by Real Living Inc., HER Real Living will become an official partner in the residential real estate category.

Dallas-based sports marketing company The Sports Group added Baylor Tom Landry Fitness Center as the official sponsor of Dallas Sport and Social.


BUSINESS NEWS

NEW DEALS

Philadelphia-based SMG was awarded a contract to continue managing New Soldier Field, the ancillary parking facilities and surrounding parklands in Chicago. The contract was awarded by the Chicago Park District.

BUSINESS NOTES

Miami-based The Pharmed Group Corp., an independent distributor of medical, surgical and pharmaceutical supplies, named football Hall of Fame coach Don Shula to its board of advisers. Shula will represent the company's interests primarily in Ohio in conjunction with a recent agreement with Cleveland-based University Hospital Health Systems.


MEDIA NEWS

RADIO

New York's Metro Channel aired the Atlantic League's Long Island (N.Y.) Ducks game against Pennsylvania Road Warriors on June 6. The Metro Channel broadcasts to 4.1 million homes in the New York metropolitan and surrounding areas.

TELEVISION

Petry Television Inc. was appointed national sales representative for the Jefferson-Pilot Sports Regional Television Networks.

INTERNET

The Jeld-Wen Tradition, the fifth and final major on the Champions Tour, launched its Web site at www.jeld-wentradition.com. Tickets will be on sale at the site.


SPORTS AGENCY NEWS

CLIENT SIGNINGS

Cincinnati-based Competitive Intelligence Sports Management signed Frank Banham of the Phoenix Coyotes and Marc Rodgers, formerly with the Cincinnati Mighty Ducks of the American Hockey League.


AWARDS

Huffy Sports Co., manufacturer of home and institutional basketball systems, was awarded Vendor of the Year — Logistics Hardlines by The Sports Authority Inc.

A Canadian Football League commercial titled "Butt Baby" won a gold medal in the television single category of the Bessie Awards, recognizing excellence in Canadian television commercials. The commercial was produced by ad agency Bensimon-Byrne D'Arcy.


CHARITY NEWS

Former Jacksonville Jaguars coach Tom Coughlin's annual Jay Fund Foundation Golf Tournament recently raised nearly $200,000. Proceeds benefited northeast Florida children with leukemia.

The Bayer Advantage Celebrity Pro-Am golf tournament in Kansas City on May 17 included a $1 million hole-in-one challenge for charity. Proceeds benefited Kansas City-area life science initiatives and children's education.

The St. Paul (Minn.) Saints of the Northern League recently donated several hats and jersey tops to St. Paul High School in St. Paul, Ark. The team did not have enough money in its budget to buy the uniforms so it called the Saints asking for assistance.

Fox Sports Net Arizona donated 100 tickets to a Arizona Diamondbacks-San Francisco Giants game to Team Arizona, which will compete in the Special Olympics World Summer Games in Dublin, Ireland, during June 20-29.

New York Mets starting pitcher Tom Glavine and Mr. Met, the team's mascot, visited The Rusk Institute at NYU Medical Center in support of the "Going Home" program, which allows every pediatric patient discharged from The Hospital for Joint Diseases and NYU Medical Center this spring and summer to attend a Mets game at Shea Stadium.

The University of Georgia football team is partnering for the second year in a row with HomeBanc Mortgage Corp. to build a Habitat for Humanity home in Athens, Ga. Atlanta-based HomeBanc is providing $50,000 for the home and will provide volunteers to work alongside the Bulldogs.

The American Hockey League announced that more than $2 million was raised over the course of the 2002-03 season by the AHL and its 28 member clubs for donations to charitable causes and relief funds.

Tournament proceeds from the PGA Tour's FBR Capital Open will benefit 150 local and national charities, including Girl and Boy Scouts of the National Capital Area, Children's Inn at NIH, First Tee of Greater Washington and Montgomery County, Junior Achievement, and Make-A-Wish Foundation of the Mid-Atlantic. Tournament funds from the Memorial Tournament primarily benefit Children's Hospital of Columbus.

The Detroit Pistons, Starbucks Coffee, Fox2, Fox Sports Detroit, Gardner-White Furniture stores and General Mills teamed up to collect 38,392 books this season for the Pistons' Read to Achieve program, more than tripling last year's totals.

The fifth annual Atlantic Coast Conference/Southeastern Conference Golf Invitational, a Chick-fil-A Peach Bowl event, raised more than $12,000 for the Georgia Baptist Health Care System's Mobile Unit. Sharpie, a division of Newell Rubbermaid, sponsored the event.

Charlotte NBA owner Robert Johnson donated $1 million to benefit the construction of the new West Boulevard YMCA. Johnson announced the donation during a dinner in his honor hosted by Wachovia Corp. executives Ken Thompson and Mac Everett, who both are YMCA volunteers.

Anaheim Angels shortstop David Eckstein visited with children at Miller Children's Hospital, located on the campus of Long Beach Memorial Medical Center in Long Beach, Calif. He also delivered copies of his new book, "Have Heart," a story about a little boy's courage and persistence to beat the odds.

The Minnesota Wild, in conjunction with Northwest Airlines, raised more than $167,000 through its donation program linked to the distribution of The State of Hockey, the club's official game program during the 2002-03 season. All funds raised from the program are split between the Wild's 10,000 Rinks Foundation, the governing body of youth hockey in the state and the youth hockey association.

Anaheim Angels first baseman Scott Spiezio hosted 50 relatives of solders stationed at Camp Pendleton on May 22 at Edison Field. Spiezio and his wife, Amy, purchased field level tickets for the group and provided them with food vouchers and Angels caps.

The Atlanta Falcons Youth Foundation awarded $516,800 in grants to 26 nonprofit organizations around the state of Georgia. The Youth Foundation, a fund of the Arthur M. Blank Family Foundation, has earmarked $2.2 million to be donated during three grant periods in 2003.

The Comcast "Jeff Fisher and Friends" charity softball game took place at Greer Stadium in Nashville on May 20, raising $50,000 to benefit two local charities, Mercy Ministries and the League of Deaf & Hard of Hearing. More than 25 NFL and NHL players and coaches participated in the event.


Source: Street & Smith's SportsBusiness Journal research

If you have an item you would like included in For The Record, please send it to the attention of Alisha Puckett. Phone: (704) 973-1419. Fax: (704) 973-1401.
E-mail: apuckett@sportsbusinessjournal.com

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug