SBJ/February 10 - 16, 2003/Labor Agents

Roddick sticks with SFX, adds William Morris Agency as off-court rep

SFX Sports re-signed tennis star Andy Roddick to a multiyear representation agreement, but not before ceding some of its turf to the William Morris Agency.

The Hollywood talent firm announced last week that it would handle entertainment opportunities such as movies and commercials for the fourth-ranked Roddick, as well as work with SFX on off-court endorsements.

For good measure, SFX the next day issued its own press release announcing its Roddick extension for on-court representation, which will run for three years, sources said. SFX fought off several management agencies that coveted the 20-year-old Roddick, who made headlines by reaching his first Grand Slam semifinal last month at the Australian Open.

SFX's head of tennis, Ken Meyerson, said he is comfortable with the William Morris partnership.

"We are involved in all facets of his representation and will be economically compensated for it," Meyerson said. SFX will handle his on-court endorsements, though his racket contract with Babolat and shoe and apparel deal with Reebok run for several more years. SFX also will handle appearance fees at ATP tournaments and exhibitions.

On the William Morris side, Dave Wirtschafter, head of worldwide motion pictures, will handle Roddick. Jill Smoller, who runs William Morris' sports division that manages Serena Williams and Rick Fox's entertainment careers, will not be directly involved with managing Roddick.

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