SBJ/January 20 - 26, 2003/Labor Agents

Texas’ Simms goes with Demoff for NFL draft

University of Texas quarterback Chris Simms picked agent Marvin Demoff to represent him in the NFL draft.

Simms made his decision after an agent search conducted by 16W Marketing. Steve Rosner, one of the principals in the firm, is the longtime marketing agent for former NFL great Phil Simms, Chris' father.

In the end, said Rosner, "we put three names in front of Chris and Phil of people we thought were credible in the industry." Rosner wouldn't say who the other two agents were.

Rosner and his partner, Frank Vuono, got involved in the agent search because of their close ties to the Simms family.

Demoff said he plans to work closely with Rosner and Vuono on all aspects of Simms' career. "I am going to do the contract and work with them as a group," said Demoff, who is also a managing director of Neuberger Berman.

Demoff told SportsBusiness Journal about a year ago that he was no longer going to compete with other agents after he joined money management firm Neuberger Berman. Instead, he said at the time, he would take himself out of the recruiting game and try to convince other agents to get their clients to use Neuberger Berman as their financial adviser.

"I am really trying not to take on new players," Demoff said last week. "This just happened to be a unique circumstance. By and large I am not recruiting any players."

Rosner and Vuono said that, ultimately, Chris Simms will have some unique marketing opportunities, especially if he teams with his father, a former New York Giants quarterback.

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