SBJ/November 25 - December 1, 2002/Labor Agents

Golfer Park’s place now with McNulty at Gaylord Sports Management

In LPGA Tour player Grace Park, agent Tim McNulty has a client with three important characteristics: marquee status, international appeal and lots of endorsement opportunities.

Gaylord Sports Management, a Scottsdale, Ariz.-based agency that specializes in golfers, announced last week that it had signed Park, No. 6 on the LPGA money list, to a management contract.

Park had been represented by the sports division of Michael Ovitz's Artists Management Group before that company was sold to The Firm earlier this year and the sports agents scattered.

In a statement, Park, a 23-year-old native of Korea, said, "After playing professional golf for three years without official long-term representation, I feel Gaylord Sports Management has the most to offer."

Park has endorsement deals with Rolex and the Golf Digest Cos. What is unusual for a golfer of her renown is the lack of golf industry endorsement deals.

"We are looking for a mix of golf industry deals as well as non-golf company opportunities," said McNulty, a Gaylord manager who will work for Park. "She is a clean slate right now, which means we can start her branding from the ground up."

Among the golf deals available for Park are ball, shoe and glove deals, which are commonly negotiated with one golf company, as well as a club deal. She also has available an apparel deal, and wears a visor without a logo.

Park has been playing a mixed bag of clubs, including Ping irons and wedges and Callaway woods. She has been playing a Titleist ball.

Like Park, McNulty has had a pretty good year. He also represents Rich Beem, surprise winner of the PGA Championship.

Beem just signed to endorse Pepto-Bismol, but McNulty would not reveal the terms of the deal, including its length. As part of the agreement, Beem will support Pepto-Bismol with tournament and media appearances.

McNulty said Beem has kept a bottle of Pepto-Bismol in his bag and uses it regularly on the PGA Tour. "Obviously, it settles his stomach when it needs settling."

Gaylord represents 36 professional golfers, including No. 2-ranked Phil Mickelson.

REICH KATZ SIGNS GIANTS' BELL: Baseball agency Reich Katz and Landis has signed San Francisco Giants third baseman and free agent David Bell for representation, firm principal Tom Reich confirmed.

IMS SPORTS ADDS FIVE: IMS Sports, an agency specializing in alternative sports athletes, has signed five new clients, including 13-year-old skateboarder Lyn-Z Adams Hawkins and her brother, skateboarder Tyler Adams Hawkins, for representation in sponsorship, business and media opportunities.

The San Clemente, Calif.-based company also signed snowboarder Nate Bozung, BMX rider Chad Kagy and big-wave surfer Clint Kimmins to its client list. Agents Circe Wallace-Hetzel, Paul Malina and Nadia Guerriero share responsibilities for the new clients.

The company represents more than 40 alternative sports athletes.

Liz Mullen can be reached at lmullen@sportsbusinessjournal.com.

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