SBJ/November 18 - 24, 2002/Labor Agents

Fiji Water signs snowboarder Klug to one-year deal

Olympic bronze-medal snowboarder Chris Klug has signed a one-year endorsement deal with Fiji Water, according to his agent, Peter Carlisle of Octagon Action Sports.


Carlisle would not disclose the amount of the deal. Because Fiji Water is relatively new to athlete endorsements and Klug is not a gold-medal winner, the deal is likely to be for less than $100,000 a year.

Considering Klug's history, the deal is apt. He has fought through health problems since birth, and in 2000 had a liver transplant after battling liver disease for seven years. Fiji Water, which comes from the Fiji islands, is marketed as exceptionally pure and healthful.

Klug's other endorsements include Xerox, Saturn, Fujisawa Healthcare, Sunbeam's Mr. Coffee brand, Burton Snowboards, Aspen Snowmass Resort and Tyco Adhesive's duct tape product. The last endorsement came after Klug frantically repaired his broken binding with duct tape before the race that secured him the bronze medal in Salt Lake City earlier this year.

— Noah Liberman

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