SBJ/September 30 - October 6, 2002/This Weeks Issue

McKinsey & Co. will look for men's tennis improvements

The ATP has been using consulting firm McKinsey & Co. since July to review its operations. McKinsey will present a review of the men's tennis group and recommended changes to the ATP board at its meeting in Shanghai in early November during the season-ending Masters Cup.

ATP Chief Operating Officer Larry Scott said McKinsey was reviewing all aspects of the tennis group, from commercial operations to organizational structure, but he wouldn't provide further details.

The ATP already has an advisory board that includes the world's largest ad firm, WPP Group, and Telstra Corp., Australia's largest telephone company. Scott said that board provides only occasional advice and that something more thorough was needed.

McKinsey is not new to tennis. The U.S. Tennis Association has used McKinsey before, though Scott said he did not know what services the consultant provided the association.

McKinsey officials declined to comment.

Other sports organizations that have used McKinsey include MLB and the NBA, Scott said.

— Daniel Kaplan

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