SBJ/September 30 - October 6, 2002/This Weeks Issue
Cingular Wireless deal one of UConns largest
Published September 30, 2002
Cingular Wireless signed a five-year deal with the University of Connecticut's athletic department to become the Huskies' exclusive wireless partner.
The deal, for more than $1.6 million, is among UConn's largest, said E.J. Narcise, whose company, Team Services, is a consultant to the athletic department and helped broker the deal. Earlier this year the Huskies signed an unprecedented 10-year, $10 million sponsorship with People's Bank.
Cingular's deal is a significant step toward UConn's efforts to establish itself as a Division I-A football school, said UConn associate athletic director Jim Marchiony.
UConn moved up to the NCAA's highest football division three years ago. The program has played as an independent since the move but will become a Big East member in 2004.
"UConn is the premier brand to be affiliated with in the state," said Chris Renstrom, a sales and marketing manager for Cingular Wireless. "This will be a fantastic program for us."
In addition to typical marketing rights such as signage and hospitality, the UConn agreement gives Cingular sponsorship rights to the student section at the Huskies' soon-to-be-completed 40,000-seat football stadium, Rentschler Field.