SBJ/September 30 - October 6, 2002/Other News

SI For Kids turns to mag vet Krieger

Sports Illustrated For Kids named magazine veteran Peter Krieger publisher of the monthly title.

The 46-year-old boasts a lengthy sales and marketing history at Time Inc., having served as associate publisher of People En Español and advertising director of Life magazine. Before his promotion, Krieger was director of special projects for Sports Illustrated Women.

As a bonus, Krieger's three children are all within SI For Kids' target 8- to 17-year-old readers range, giving him daily insight into the minds of children and teenagers.

Tim Jarrell, vice president/publishing director of SI For Kids, said Krieger will focus on working with Sports Illustrated to create joint ad programs. He'll also try to recruit more advertisers for the "Teen Select" section.

Krieger replaces Sheila Buckley, who joined Sports Illustrated as associate publisher. Buckley earned high marks, launching the successful "Teen Select" pages this year and pulling in record ad revenue (nearly $21 million) in 2001.

"Sheila built a fabulous foundation for us," Jarrell said.

Through August, SI For Kids had posted ad revenue of $12.4 million, nearly a 4 percent increase through the same period in 2001. Ad pages, though, were down slightly, to 202. The standard ad page costs $58,000.

SI For Kids has 950,000 subscribers. The magazine costs $3.50 on newsstands.

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