The Lefton Report Documents detail structure at IMG Media Castrol renews deals with NFL, Peterson Stanley Cup will be everywhere Nike, Adidas at odds over ‘Baby Fed’ WME outlines plan for IMG Monster puts name on PBR's Brazil series Nike signs skier Kloser as ambassador The Lefton Report Category making some noise
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SBJ/September 30 - October 6, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published September 30, 2002
From August 2001 through July 2002, ESPN Sports Poll, a service of TNS Intersearch asked 1,183 avid NHL fans who they thought was the top sponsor or advertiser of the league. Here are the responses broken down by select demographics. To read: 3 percent of avid male NHL fans cited Labatt as the top sponsor or advertiser of the league. In Canada, Labatt Brewing Co. has been the official malt beverage of the NHL since 1998.