SBJ/September 30 - October 6, 2002/Marketingsponsorship
Published September 30, 2002
Ford names NASCAR weekend
Ford will be the title sponsor of NASCAR's season finale weekend at Homestead-Miami Speedway for the next four years, said the speedway and Ford. It also gets title sponsorship of the weekend's Winston Cup, Busch series and Craftsman truck races. Ford and the South Florida Ford Dealers acquire the official vehicle status at the speedway for the term of the agreement, including the pace cars for all three races. No terms were disclosed.
Instinet ends Senior deal
Instinet, a New York-based electronic securities broker, has decided not to renew its contract with the Senior PGA Tour as title sponsor of the Instinet Classic. The tournament is held at the Tournament Players Club at Jasna Polana in Princeton, N.J.
Sovereign boosts Eagles tie
Sovereign Bank reached an agreement on a new 10-year partnership with the Philadelphia Eagles. The partnership goes into effect in 2003 and gives Sovereign expanded sponsorship benefits. That includes designation as the sole partner in a new "interactive zone" inside the new Lincoln Financial Field. Sovereign is the official bank of the Eagles under a previous three-year deal. Terms were not revealed.
Coke named Pack's drink
Coca-Cola Bottling Co. of Wisconsin and the Green Bay Packers agreed to a five-year partnership to make Coca-Cola the official soft drink of the Packers. The deal gives Coca-Cola exclusive rights to sell its products in the newly remodeled Lambeau Field. The agreement covers carbonated soft drinks, juices, juice drinks, sports drinks and energy drinks. Terms of the deal were not disclosed.
Crunch opener has sponsor
The Syracuse (N.Y.) Crunch of the American Hockey League came to an agreement that will make Express Mart the title sponsor of the team's home opener Oct. 19.