SBJ/September 30 - October 6, 2002/For The Record

Complete For the Record

MARKETING NEWS

SPONSORSHIPS

Colorado Time Systems LLC was selected by U.S. Water Polo Inc. as its official scoring and timing company. The two-year deal has a two-year option.

Duofold agreed to a four-year contract extension as the official high performance base layer apparel supplier for USA Luge.

The PGA Tour and Pennsylvania-based 84 Lumber Co. agreed to a four-year title sponsorship beginning in 2003. The 84 Lumber Classic of Pennsylvania will be played on the Mystic Rock Golf Course at the Nemacolin Woodlands Resort & Spa in Farmington, Pa. 84 Lumber replaces SEI Investments as the title sponsor of the PGA Tour's annual Pennsylvania event.


BUSINESS NEWS

BUSINESS NOTES

The San Francisco Giants will almost double the size of a wall topped with seats that they are building along McCovey Cove at China Basin Park because of the response from fans who want to participate in the McCovey Point Tile Program, which has sold more than 3,800 tiles to date. The program lets fans buy a tile that will be embedded in the top of the seat wall and etched with a personalized message. Money from the tiles goes toward park construction.

Barrett Sports Group LLC was hired by the city of Auburn Hills, Mich., to provide professional consulting services for the Palace of Auburn Hills valuation.

The Bowling Proprietors Association of America has new group-purchasing agreements with Omega Pattern Works, offering member discounts on carpeting, and Party Direct, a party supplies company, to add to the association's Smart Buy Group Purchasing Program. The program includes companies that have agreed to offer products and services at a discounted price exclusively to BPAA member bowling centers.

Blue Focus Management retained the consulting services of Todd Optican.

The new Class A affiliate of the Cleveland Indians will be known as the Lake County (Ohio) Captains when they begin play in April. The team has been operating under the name Lake County Professional Baseball since February.

Pinehurst Golf Club and Club Tee Time signed an agreement for Club Tee Time to offer stay-and-play packages at the North Carolina golf and vacation site.

The Novi (Mich.) City Council renewed its contract with Suburban Arena Management LLC of Farmington Hills, Mich. Suburban will continue to manage Novi Ice Arena through September 2005.

The CHL Indianapolis Ice introduced a commemorative 15th anniversary logo. The logo has a bear head between the Roman numeral XV, with the dates 1988-2002 as well as this year's slogan, "15 Years on the Edge."

Mark McClure, owner of the USBL's Portland Mountain Cats, partnered with NBA New Orleans Hornets player David Wesley and his father, Don Wesley, to form the expansion Texas Rim Rockers. The team will play most of its games at the Fort Worth Convention Center and a few in the Dallas area.

United Turf Industries of Wichita, Kan., developer of SofTrak Putting Greens, established a SofTrak dealership in south Florida through Lighthouse Point resident Jeff Graham. Graham will cover Broward and Palm Beach counties via SofTrak of South Florida Inc.

MERGERS AND ACQUISITIONS

Independent public relations firm Edelman bought independent Atlanta firm The Headline Group. In merging Edelman's Atlanta operations with those of The Headline Group, the firm more than doubled its regional presence.

European sports, entertainment and lifestyle marketing company CSS Stellar Plc acquired a minority interest in Hambric Sports Management of Dallas and acquired 50 percent of the assets of StandOut Sports and Entertainment. As part of the Hambric deal, Rocky Hambric will become CEO of Stella Golf, leading the company's efforts in North America and Europe.

The Seattle Thunderbirds of the Western Hockey League were sold to a local ownership group headed by Russ Farwell, the Thunderbirds' general manager.

AWARDS

Bliss & Nyitray received the Grand Award in the Florida Institute of Consulting Engineers 2002 Engineering Excellence Awards competition for its work on Heinz Field in Pittsburgh.

The Gary (Ind.) SouthShore RailCats and Newcomb Print Communications received a Bronze Award from the International Association of Printing House Craftsmen in the International Gallery of Superb Printing competition.


SPORTS AGENCY NEWS

SPORTS AGENCY NOTES

CMG Sports, a St. Louis agency specializing in representing professional hockey players, has joined forces with consultants Dennis Polonich and Mel Bridgman, two NHLPA-certified agents, to pursue hockey clients worldwide.

CLIENT SIGNINGS

Bruce Levy, president of Bruce Levy Associates International Ltd., completed a contract for Bethany Donaphin to play basketball for C.B. Islas Canarias in Spain for the 2002-03 international season. Erica McKeon, senior vice president for the agency, completed a contract for former WNBA Orlando Miracle player Tawona Alhaleem to play for Bnai Yehuda in Israel for the season.


BROADCASTING NEWS

TELEVISION

Through a deal with Florida International University, Sunshine Network is adding the school's home game against in-state rival Jacksonville University to its lineup of local and regional college football telecasts. Live coverage of the game will air at 8 p.m. Oct. 31.

RADIO

Yearlong statewide coverage of all high school sports in 2002-03 will be featured in a package crafted between the Michigan High School Athletic Association and the Michigan Talk Radio Network.

WNSA-FM in Buffalo added former Buffalo Bills coach Marv Levy to the station's "WNSA Pre-Game Report."


CHARITY NEWS

Lea Ann Parsley, a silver medalist at the 2002 Salt Lake City Games in skeleton and the 1999 Ohio Firefighter of the Year, helped the fourth annual Arby's Charity Tour Cleveland raise $125,000 for Big Brothers Big Sisters of Greater Cleveland and the Arby's Foundation.

Members of the Carolina Hurricanes Community Relations staff helped distribute sports equipment, donated by Hurricanes employees, on Sept. 20 at Oxford Manor Achievement School in Durham, N.C. The Hurricanes were aided in the project by Todd Lewis of EMC-2, a local provider of storage systems, software and services.

The Visa Champions Creating Champions program, in which 30 Olympic and national team athletes are matched with Park City and Salt Lake City, Utah, youths in a mentoring program, was introduced Sept. 25 at Utah Olympic Park.

Source: Street & Smith's SportsBusiness Journal research


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like included in For The Record, please send it to the attention of Beth Hinson. Phone: (704) 973-1419. Fax: (704) 973-1401.
E-mail: bhinson@sportsbusinessjournal.com

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