SBJ/September 30 - October 6, 2002/For The Record

Cola Wars: Pouring rights at sports venues

The following information showcases which companies have the pouring-rights business at the facilities that are home to teams from sports' Big Four leagues (MLB, NBA, NHL and NFL), MLS and the WNBA. Also listed are each of the venues' permanent tenants.

ANAHEIM

Arrowhead Pond of Anaheim

Tenant: NHL Mighty Ducks

Pouring rights: Coca-Cola

Edison International Field

Tenant: MLB Angels

Pouring rights (since): Pepsi (1998)


ARLINGTON, TEXAS

Ballpark at Arlington

Tenant: MLB Rangers

Pouring rights (since): Coca-Cola, Dr Pepper (1994)


ATLANTA

Georgia Dome

Tenants: NFL Falcons, NCAA Chick-fil-A Peach Bowl

Pouring rights (since): Coca-Cola (1992)

Philips Arena

Tenants: NBA Hawks, NHL Thrashers

Pouring rights: Coca-Cola (1999)

Turner Field

Tenant: MLB Braves

Pouring rights (since): Coca-Cola (1997)


AUBURN HILLS, MICH.

Palace of Auburn Hills

Tenant: NBA Pistons, WNBA Shock, AFL Fury

Pouring rights: Coca-Cola


BALTIMORE

Oriole Park at Camden Yards

Tenant: MLB Orioles

Pouring rights: Coca-Cola

Ravens Stadium

Tenant: NFL Ravens

Pouring rights (since): Pepsi (2002)


BOSTON

Fenway Park

Tenant: MLB Red Sox

Pouring rights: Coca-Cola

FleetCenter

Tenants: NBA Celtics, NHL Bruins

Pouring rights: Coca-Cola


BUFFALO

HSBC Arena

Tenants: NHL Sabres, AFL Destroyers, NLL Bandits

Pouring rights (since): Pepsi (1996)


CALGARY

Pengrowth Saddledome

Tenants: NHL Flames, NLL Roughnecks, WHL Hitmen

Pouring rights (since): Coca-Cola (at least 1995)


CHARLOTTE

Charlotte Coliseum

Tenant: WNBA Sting, AFL Cobras*

Pouring rights (since): Coca-Cola (1988)

Ericsson Stadium

Tenants: NFL Panthers, NCAA Continental Tire Bowl

Pouring rights (since): Coca-Cola (1996)


CHICAGO

Comiskey Park

Tenant: MLB White Sox

Pouring rights (since): Pepsi (2001)

Soldier Field**

Tenants: NFL Bears, MLS Fire

Pouring rights (since): Coca-Cola (1986)

United Center   

Tenants: NBA Bulls, NHL Blackhawks

Pouring rights (since): Pepsi (2000)

Wrigley Field

Tenant: MLB Cubs

Pouring rights (since): Pepsi (early 1980s)


CINCINNATI

Cinergy Field

Tenant: MLB Reds

Pouring rights (since): Pepsi (2000)

Paul Brown Stadium

Tenant: NFL Bengals

Pouring rights (since): Coca-Cola (2000)


CLEVELAND

Cleveland Browns Stadium

Tenant: NFL Browns

Pouring rights (since): Pepsi (1999)

Gund Arena

Tenants: NBA Cavaliers, WNBA Rockers, AHL Barons

Pouring rights (since): Coca-Cola (1994)

Jacobs Field

Tenant: MLB Indians

Pouring rights (since): Pepsi (1994)


COLUMBUS

Columbus Crew Stadium

Tenant: MLS Crew

Pouring rights (since): Pepsi (1999)

Nationwide Arena

Tenants: NHL Blue Jackets, NLL Landsharks

Pouring rights (since): Pepsi (2000)


DALLAS

American Airlines Center

Tenants: NBA Mavericks, NHL Stars, AFL Desperados

Pouring rights (since): Dr Pepper (2001)

Cotton Bowl

Tenants: MLS Burn, NCAA SBC Cotton Bowl

Pouring rights (since): Pepsi (2000)


DENVER

Coors Field

Tenant: MLB Rockies

Pouring rights (since): Coca-Cola (1995)

Invesco Field at Mile High

Tenants: NFL Broncos, MLS Rapids   Pouring rights (since): Coca-Cola (2001)

Pepsi Center

Tenants: NBA Nuggets, NHL Avalanche, AFL Crush*, NLL Power*

Pouring rights (since): Pepsi (1999)


DETROIT

Comerica Park

Tenant: MLB Tigers

Pouring rights (since): Pepsi (2000)

Ford Field

Tenants: NFL Lions, NCAA Motor City Bowl

Pouring rights (since): Pepsi (2002)

Joe Louis Arena

Tenant: NHL Red Wings

Pouring rights: Coca-Cola


EAST RUTHERFORD, N.J.

Continental Airlines Arena

Tenants: NBA Nets, NHL Devils, AFL Gladiators, NLL Storm, Seton Hall University men's basketball

Pouring rights (since): Pepsi (1999)

Giants Stadium

Tenants: NFL Giants, NFL Jets, MLS MetroStars

Pouring rights (since): Pepsi (1999)


EDMONTON

Skyreach Centre

Tenant: NHL Oilers

Pouring rights (since): Coca-Cola (1994)


FOXBORO, MASS.

Gillette Stadium

Tenants: NFL Patriots, MLS Revolution

Pouring rights (since): Pepsi (2002)


GREEN BAY

Lambeau Field

Tenant: NFL Packers

Pouring rights (since): Coca-Cola (2002)


HOUSTON

Compaq Center

Tenants: NBA Rockets, WNBA Comets, AHL Aeros

Pouring rights: Coca-Cola

Minute Maid Field

Tenant: MLB Astros

Pouring rights (since): Coca-Cola (2000)

Reliant Stadium

Tenants: NFL Texans, Houston Livestock Show & Rodeo, NCAA Houston Bowl

Pouring rights (since): Coca-Cola (2002)


INDIANAPOLIS

Conseco Fieldhouse

Tenants: NBA Pacers, WNBA Fever, CHL Ice

Pouring rights (since): Pepsi (1999)

RCA Dome

Tenant: NFL Colts

Pouring rights (since): Coca-Cola (1998)


IRVING, TEXAS

Texas Stadium

Tenant: NFL Cowboys

Pouring rights (since): Pepsi (1995)


JACKSONVILLE

Alltel Stadium

Tenants: NFL Jaguars, NCAA Toyota Gator Bowl

Pouring rights (since): Coca-Cola (1995)


KANSAS CITY

Arrowhead Stadium

Tenant: NFL Chiefs, MLS Wizards

Pouring rights: Coca-Cola

Kauffman Stadium

Tenant: MLB Royals

Pouring rights (since): Pepsi (1996)


LOS ANGELES

Dodger Stadium

Tenant: MLB Dodgers

Pouring rights: Coca-Cola

Staples Center

Tenants: NBA Clippers, NBA Lakers, NHL Kings, AFL Avengers, WNBA Sparks

Pouring rights (since): Pepsi (1999)


MEMPHIS

Pyramid Arena

Tenant: NBA Grizzlies

Pouring rights: Pepsi


MIAMI

AmericanAirlines Arena

Tenants: NBA Heat, WNBA Sol

Pouring rights (since): Coca-Cola (2000)

Pro Player Stadium

Tenants: MLB Marlins, NFL Dolphins, Florida Atlantic University football, NCAA FedEx Orange Bowl

Pouring rights (since): Coca-Cola (1987)


MILWAUKEE

Bradley Center

Tenants: NBA Bucks, AHL Admirals, MISL Wave, Marquette University men's and women's basketball

Pouring rights (since): Pepsi (1999)

Miller Park

Tenant: MLB Brewers

Pouring rights (since): Pepsi (2000)


MINNEAPOLIS

Hubert H. Humphrey Metrodome

Tenants: MLB Twins, NFL Vikings, University of Minnesota football

Pouring rights: Coca-Cola

Target Center

Tenants: NBA Timberwolves, WNBA Lynx

Pouring rights (since): Pepsi (1994)


MONTREAL

Bell Centre

Tenants: NHL Canadiens, NLL Express

Pouring rights (since): Coca-Cola (1996)

Olympic Stadium

Tenant: MLB Expos

Pouring rights: Coca-Cola


NASHVILLE

Gaylord Entertainment Center

Tenant: NHL Predators

Pouring rights (since): Pepsi (1998)

The Coliseum

Tenants: NFL Titans, Tennessee State University football, NCAA Music City Bowl

Pouring rights (since): Coca-Cola (1999)


NEW ORLEANS

Louisiana Superdome

Tenant: NFL Saints

Pouring rights (since): Coca-Cola (1985)

New Orleans Arena

Tenants: NBA Hornets, Tulane University men's basketball

Pouring rights: Coca-Cola


NEW YORK CITY

Madison Square Garden

Tenants: NBA Knicks, NHL Rangers, WNBA Liberty

Pouring rights (since): Coca-Cola (at least 1990)

Nassau Veterans Memorial Coliseum

Tenants: NHL Islanders, AFL Dragons, NLL Saints

Pouring rights (since): Pepsi (2000)

Shea Stadium

Tenant: MLB Mets

Pouring rights (since): Pepsi (1998)

Yankee Stadium

Tenant: MLB Yankees

Pouring rights (since): Coca-Cola (1997)


OAKLAND

Arena in Oakland

Tenant: NBA Warriors

Pouring rights (since): Coca-Cola (1997)

Network Associates Coliseum

Tenants: MLB Athletics, NFL Raiders

Pouring rights (since): Pepsi (1999)


ORCHARD PARK, N.Y.

Ralph Wilson Stadium

Tenant: NFL Bills

Pouring rights: Pepsi


ORLANDO

TD Waterhouse Centre

Tenants: NBA Magic, WNBA Miracle, AFL Predators

Pouring rights (since): Pepsi (1989)


OTTAWA

Corel Centre

Tenants: NHL Senators, NLL Rebel

Pouring rights (since): Coca-Cola (1996)


PASADENA, CALIF.

Rose Bowl

Tenants: MLS Galaxy, NCAA Rose Bowl

Pouring rights: Coca-Cola


PHILADELPHIA

First Union Center

Tenants: NBA 76ers, NHL Flyers, NLL Wings

Pouring rights (since): Pepsi (1996)

Veterans Stadium

Tenants: MLB Phillies, NFL Eagles

Pouring rights (since): Coca-Cola (1971)


PHOENIX

America West Arena

Tenants: NBA Suns, NHL Coyotes, AFL Rattlers, WNBA Mercury

Pouring rights (since): Coca-Cola (1992)

Bank One Ballpark

Tenants: MLB Diamondbacks, NCAA Insight.com Bowl

Pouring rights (since): Pepsi (1996)


PITTSBURGH

Heinz Field

Tenants: NFL Steelers, University of Pittsburgh football

Pouring rights (since): Coca-Cola (2001)

Mellon Arena

Tenant: NHL Penguins

Pouring rights: Coca-Cola

PNC Park

Tenant: MLB Pirates

Pouring rights: Pepsi (2001)


PORTLAND

Rose Garden

Tenant: NBA Trail Blazers, WNBA Fire

Pouring rights (since): Coca-Cola (1995)


RALEIGH

RBC Center

Tenants: NHL Hurricanes, North Carolina State University men's basketball

Pouring rights (since): Pepsi (1998)


SACRAMENTO

Arco Arena

Tenants: NBA Kings, WNBA Monarchs

Pouring rights (since): Pepsi (1999)


SALT LAKE CITY

Delta Center

Tenants: NBA Jazz, WNBA Starzz

Pouring rights (since): Coca-Cola (1992)


SAN ANTONIO

SBC Center

Tenants: NBA Spurs, San Antonio Livestock Show and Rodeo, AHL Rampage, NCAA Alamo Bowl

Pouring rights: Coca-Cola (2002)


SAN DIEGO

Qualcomm Stadium

Tenants: MLB Padres, NFL Chargers, San Diego State University football, NCAA Holiday Bowl

Pouring rights (since): Coca-Cola (at least 1991)


SAN FRANCISCO

49ers Stadium at Candlestick Point

Tenant: NFL 49ers

Pouring rights: Coca-Cola

Pacific Bell Park

Tenants: MLB Giants, NCAA San Francisco Bowl*

Pouring rights (since): Coca-Cola (2000)


SAN JOSE

HP Pavilion at San Jose

Tenants: NHL Sharks, AFL SaberCats

Pouring rights (since): Pepsi (1993)

Spartan Stadium

Tenants: MLS Earthquakes, WUSA CyberRays, San Jose State University soccer and football, NCAA Silicon Valley Classic

Pouring rights (since): Pepsi (1994)


SEATTLE

KeyArena

Tenants: NBA SuperSonics, WNBA Storm, WHL Thunderbirds

Pouring rights: Coca-Cola

Safeco Field

Tenant: MLB Mariners

Pouring rights (since): Pepsi (1999)

Seahawks Stadium and Exhibition Center

Tenants: NFL Seahawks, NCAA Seattle Bowl*

Pouring rights (since): Coca-Cola (2002)


ST. LOUIS

Busch Stadium

Tenant: MLB Cardinals

Pouring rights: Coca-Cola

Edward Jones Dome at America's Center

Tenant: NFL Rams

Pouring rights (since): Coca-Cola (1995)

Savvis Center

Tenant: NHL Blues

Pouring rights: Pepsi (1994)


ST. PAUL, MINN.

Xcel Energy Center

Tenant: NHL Wild

Pouring rights (since): Coca-Cola (2000)


ST. PETERSBURG, FLA.

Tropicana Field

Tenant: MLB Devil Rays

Pouring rights (since): Pepsi (1996)


SUNRISE, FLA.

Office Depot Center

Tenant: NHL Panthers

Pouring rights (since): Coca-Cola (1998)


TAMPA

St. Pete Times Forum

Tenants: NHL Lightning, AFL Storm

Pouring rights (since): Coca-Cola (1996)

Raymond James Stadium

Tenants: NFL Buccaneers, University of South Florida football, NCAA Outback Bowl

Pouring rights (since): Coca-Cola (1999)


TEMPE, ARIZ.

Sun Devil Stadium

Tenants: NFL Cardinals, Arizona State University football, NCAA Tostitos Fiesta Bowl

Pouring rights: Coca-Cola


TORONTO

Air Canada Centre

Tenants: NBA Raptors, NHL Maple Leafs, AFL Phantoms, NLL Rock

Pouring rights (since): Coca-Cola (1999)

SkyDome

Tenants: MLB Blue Jays, CFL Argonauts

Pouring rights (since): Coca-Cola (1989; Pepsi in 2000 only)


VANCOUVER

General Motors Place

Tenants: NHL Canucks, NLL Ravens

Pouring rights (since): Coca-Cola (1995)


WASHINGTON, D.C.

FedEx Field

Tenant: NFL Redskins

Pouring rights (since): Coca-Cola (1997)

MCI Center

Tenants: NBA Wizards, NHL Capitals, WNBA Mystics, Georgetown University men's basketball

Pouring rights (since): Coca-Cola (1997)

Robert F. Kennedy Memorial Stadium

Tenants: MLS United, WUSA Freedom

Pouring rights (since): Pepsi (1998)

 

* Expansion team or relocated event that has yet to be featured at this venue

** The Bears are playing their home games this season at the University of Illinois' Memorial Stadium in Champaign, Ill., while Soldier Field undergoes renovations. Construction is scheduled to be completed in time for the 2003 NFL season. Coca-Cola has the pouring rights at Memorial Stadium.

Notes: Lengths of deals provided where available. Some teams may have marketing relationships with beverage companies other than the one that holds the venue's pouring rights.

Sources: Street & Smith's SportsBusiness Journal research, the concessionaires, vendors, teams and facilities

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