Sponsorship and driving social change Mythbusting college sports for sponsors Cartoon: Unpacking his challenges From the Field of Sponsorship College hiring practices suffering From The Executive Editor: Fan passion From the Field of Team Management Bringing common sense to Cooperstown Cartoon: March Madness Sutton Impact: Sponsor summits
Upcoming Conferences and Events
SBJ/September 9 - 15, 2002/Opinion
Trouble ahead when games turn into mere 'sportainment'
Published September 9, 2002
I enjoyed reading Mark Hall's column, "Taking the sport out of sports" [Aug. 19-25]. Hall's term "sportainment" is insightful and certainly descriptive of what many of us witness when watching certain professional sporting events. I also echo his concern that "the value we have placed on sport as a tool to develop our finest citizens is eroding in the sportainment environment."
LET US HEAR FROM YOU
Letters must be signed and must include the writers city and state. Please include a daytime telephone number for verification purposes only. All letters are subject to standard editing for style, grammar and length.
Address to: Letters, Street & Smiths SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202. By fax: (704) 973-1401. By