Creativity can help radio play-by-play From the Field of Intellectual Property From The Executive Editor: Bill Heinz Cartoon: Pick up the pace Cartoon: Fallen Angel From The Executive Editor: Heard at WCOS What marketers can learn from baseball Sutton Impact: On the elevator Cartoon: Tiger's impact From the Field of Fan Engagement
Upcoming Conferences and Events
SBJ/September 9 - 15, 2002/Opinion
Trouble ahead when games turn into mere 'sportainment'
Published September 9, 2002
I enjoyed reading Mark Hall's column, "Taking the sport out of sports" [Aug. 19-25]. Hall's term "sportainment" is insightful and certainly descriptive of what many of us witness when watching certain professional sporting events. I also echo his concern that "the value we have placed on sport as a tool to develop our finest citizens is eroding in the sportainment environment."
LET US HEAR FROM YOU
Letters must be signed and must include the writers city and state. Please include a daytime telephone number for verification purposes only. All letters are subject to standard editing for style, grammar and length.
Address to: Letters, Street & Smiths SportsBusiness Journal, 120 W. Morehead St., Suite 310, Charlotte, NC 28202. By fax: (704) 973-1401. By