The Lefton Report: Austin in tune AutoTrader.com renews with NBA King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour PowerBar narrows sponsorship focus Abbott adds World Marathon Majors deal The Lefton Report: Model evolves Staying on point with marketing Reaching the interactive fan Inside Under Armour’s campaign
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SportsBusiness Journal/ESPN Sports Poll
Published May 20, 2002
From May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses.