BMW takes VIP cue from Masters Smithfield commits to NBC, NASCAR The Lefton Report: Selling air A-B to sports: Adapt to a new world Quicken Loans boosts military program Nickelodeon going to ballparks Event, experiential marketing roundtable Heineken adds buzz to MLS Rivalry Week Van Wagner to sell NFL field-level ads Microsoft adds NASCAR, Hendrick deals
SBJ/May 20 - 26, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published May 20, 2002
From May 15 through June 11, 2001, ESPN Sports Poll, a service of TNS Intersearch, asked U.S. sports fans about their level of interest in the Indianapolis 500. Here are the responses by select demographics. Statistical anomalies are due to rounding and nonresponses.