‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing BodyArmor signs snowboarder Mastro Equestrian group rides rebranding effort Lefton Report: Youth movement
SBJ/May 20 - 26, 2002/Marketingsponsorship
Published May 20, 2002
French Open signs FedEx
FedEx Corp. subsidiary FedEx Express will become an official sponsor of tennis Grand Slam event the French Open. The five-year agreement with the French Tennis Federation, for which financial details were not released, entitles FedEx Express to core sponsorship rights beginning with this year's French Open.
Sac State adds sponsors
California State University, Sacramento signed multiyear partnerships of $20,000 or more with Les Schwab Tire Centers, Carl's Jr., Raley's Inc.'s Food Source warehouse supermarket and Hertz Equipment Rental. The university also signed an agreement with Corporate Motors for four car sale events on the campus.
Coors choice of Denver race
The Denver Grand Prix now has an official beer: Coors, made in nearby Golden. Coors Brewing Co. signed on as a sponsor of the race through 2005. The inaugural CART Denver Grand Prix is Sept. 1 near downtown Denver.
Kemper keeps PGA Tour spot
Kemper Insurance renewed its title sponsorship of the Kemper Insurance Open, extending the agreement through 2006. This year's event, set for May 27 through June 2 at the Tournament Players Club at Avenel in Potomac, Md., marks the 23rd anniversary of the Kemper-sponsored tournament.
Faulk's face on video game
St. Louis Rams running back Marshall Faulk will become the spokes-man for the EA Sports video game Madden NFL 2003, through a deal with Electronic Arts. Financial terms were not released. Faulk's image will appear on all Madden NFL 2003 packaging and merchandising, and he already contributed to a design session with John Madden and the producers of the game.