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SBJ/May 20 - 26, 2002/Labor Agents
Gould-Firm team will market Bird
Published May 20, 2002
No. 1 WNBA draft pick Sue Bird is the first new client for a partnership formed by agent Jim Gould and sports agency The Firm to represent players with major marketing and entertainment potential.
Sue Bird, top pick in the WNBA draft, is the first new client for the partnership.
Already the agents are talking with automobile, cosmetics and wireless companies about deals with Bird, who now plays for the Seattle Storm.
Gould, an NFL agent since 1994, said the new partnership will probably focus on one or two athletes in a given sport. While he and The Firm might consider doing marketing work for clients represented by other contract agents, Gould said the focus would be on finding their own players for complete representation.
Gould represents 10 NFL players, including Cincinnati Bengals wide receiver Peter Warrick, Green Bay Packers wide receiver Terry Glenn and Jets defensive back Damien Robinson.
The marketing partnership may do some work for those players, particularly Warrick, he said.
"He has tremendous marketing potential," Gould said of Warrick, whom he jointly represents with agent Norm Nixon. Gould was the agent for Minnesota Vikings player Korey Stringer, who died during training camp before last season.
— Liz Mullen