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SBJ/May 13 - 19, 2002/Labor Agents
Golfer Sposa aboard at Banana Boat
Published May 13, 2002
PGA Tour golfer Mike Sposa
PGA Tour player Mike Sposa has signed an endorsement deal with Banana Boat, a leading sun-care brand, said Bruce Zalbe, Sposa's agent and senior marketing executive at Octagon.
Zalbe said the deal represents the first athlete endorsement agreement by Banana Boat. He declined to reveal financial details.
Sports agency Octagon, which represents about 20 professional golfers, is in talks with Banana Boat about using other golfers in advertising. "They are trying to do something with PGA Tour players to showcase that you can use sun-care products outside the beach and the pool," Zalbe said.
As part of the deal, Sposa will wear a Banana Boat logo on the left chest of his shirt. Other details of the deal, including potentially using Sposa in point-of-sale advertising, were still being worked out, Zalbe said.
Sposa ranked 75th on the tour money list last week after the best finish of his PGA Tour career, a tie for fourth place at the Compaq Classic of New Orleans.
— Liz Mullen