SBJ/May 6 - 12, 2002/Coast To Coast

Coast to Coast


Bruins wear special playoff shirts
The Boston Bruins had special shirts

Bruins played in special playoff shirts.
designed for the Stanley Cup playoffs with the team's playoff slogan "Our Team, One Dream." The Bruins also held a "Bruins Dream" promotion during the playoffs. More than 5,000 "dreams" were submitted, and some of those granted included meeting Bobby Orr, skating on the FleetCenter ice before a game and attending a Red Sox game with Bruins center PJ Stock. It was the first time in the FleetCenter's seven-year history that both the Bruins and the Celtics were in the playoffs. The Bruins were eliminated in Game 6 of the first round.


Baysox to host MLL All-Star Game
The Bowie Baysox, Class AA affiliate of the Baltimore Orioles, and parent company Comcast-Spectacor will host the 2002 Major League Lacrosse All-Star Game on July 21 at Prince George's Stadium. Tickets are on sale through the Baysox ticket office at the team's Web site at The event will pit the American Division All-Stars against the National Division All-Stars. The MLL All-Star Game is scheduled to be televised in nearly 50 million homes across the country.


Rec center for St. Bonaventure
St. Bonaventure University plans to build a $5 million recreation center on campus. The school received $3 million for the project from Sandra and William Richter, the largest single gift in the college's history. Sandra Richter is a graduate of St. Bonaventure. Construction will start this fall and is expected to be completed in two years.

Birdair gets California contract
Birdair Inc. of Buffalo has been awarded a $5.9 million contract to fabricate and construct spectator seating canopies at the 25,000-seat stadium at the California State University campus in Dominguez Hills. The stadium hosts the Los Angeles Galaxy soccer team and will be the main training facility for the U.S. Soccer Federation's men's and women's national teams.


Participation in the Chicago Marathon grew to 37,500 in 2001.

Marathon packs $90M punch
The LaSalle Bank Chicago Marathon — one of Chicago’s favorite annual traditions — delivered a $90 million boost to Chicago’s economy in 2001, according to figures provided by the Regional Economic Application Laboratory. From 1996 to 2001, the marathon’s impact has grown from $29.6 million to $90 million. The number of registered participants increased from 10,925 in 1996 to 37,500 in 2001.

From left, Maryland players Jeff Dugan, Curome Cox, Chad Killian, Domonique Foxworth, Bruce Perry and E.J. Henderson model the team's new uniforms.

Maryland gets new football uniforms
The University of Maryland football team will wear new uniforms for the 2002 season this fall. The uniforms with the red jerseys and white pants will be worn at home games, and the uniforms with the white jerseys will be worn for road games.


Desperados sued over team logo
Days after playing their first Arena Football League game ever, the Dallas Desperados were dragged into court by the local Major Indoor Soccer League franchise in a trademark dispute over the two teams' logos. The Dallas Sidekicks claim in court documents that the Desperados' logo, which features a masked hombre sporting a cowboy hat, is causing confusion among sports fans with the Sidekicks' bandanna-sporting cowboy. The Sidekicks want a federal judge to stop the Desperados from using their logo. The Desperados, who are run by Dallas Cowboys owner Jerry Jones, told The Dallas Morning News that they wouldn't comment on the case.

Mavericks to have weekly newspaper
The Dallas Mavericks have joined with a local publishing company to publish a new weekly newspaper focusing on the team. Dallas Mavericks Weekly began shipping around the time of the club's first playoff game against the Minnesota Timberwolves. Editor of the publication is Mike Fisher, who does a drive-time sports-talk show on Fox Sports 1190. The magazine is published by Sports Publication Weekly, based in the Dallas suburb of Carrollton.


Warsaw Center hosts big weekend
Sports industry executives, the region's largest three-on-three basketball tournament and a benefit sports-themed auction were to have highlighted the annual James H. Warsaw Sports Marketing Center Weekend last weekend at the University of Oregon. The program was conceived and managed by students, providing them with both educational opportunities and hands-on experience in areas like event planning and sponsorship. The weekend included the Seventh Annual Warsaw Women in Sports Business Symposium, the Fifth Annual James H. Warsaw 3-on-3 Classic to benefit Parkinson's disease research and a sports-themed auction.


Gulfstream Park to be remodeled
Magna Entertainment's Gulfstream Park in Hallandale will go through a major remodeling next season, according to a Miami Herald report. Average attendance has dropped each year since 1993, down to just 9,359 fans for the 2002 meet. The park blames the availability of simulcasting around the state as a deterrent to attendance. The changes involve taking down the grandstand from the 16th pole back up the stretch and replacing it with a simulcasting center. picks AdSuite
Solbright, a New York-based provider of business operation and workflow automation services for digital advertising, said has selected Solbright's AdSuite to manage online advertising sales, production and billing operations.


Frost Motorsports to conduct analysis
The city of Hampton's Department of Economic Development has awarded a contract to Frost Motorsports LLC to conduct a market analysis on the high performance automotive industry and the viability of developing Hampton as a center for motorsports technology. Over a 90-day period, Frost Motorsports will assess Hampton and the region's capabilities relative to the high performance automotive industry and related facilities.


Astros help fans sneak out for game
The Houston Astros figure that a lot of baseball fans have to sneak out of work early to attend day games, so a new promotion was developed to help get away with it — so to speak. The first 5,000 adults who arrived at last Thursday's 3:05 p.m. game against the Montreal Expos received a set of rubber nose and glasses to help them "hide" from their bosses. Clear Channel Communications sponsored the disguise glasses featured in the "Sneak Out of Work" promotion.


Pacers struggle with attendance
For the second time in three seasons at Conseco Fieldhouse, the Indiana Pacers have seen attendance decline. Despite having the seventh biggest attendance drop-off among the NBA's 29 teams, the Pacers were still able to fill Conseco Fieldhouse to 92 percent of capacity, above the 86.9 percent league average.


Senator files bill related to funding
Missouri Sen. Sarah Steelman filed a resolution connected to a funding bill for improvements to Kauffman Stadium in Kansas City and a new downtown baseball stadium in St. Louis that would require baseball first to enact reforms suggested by its Blue Ribbon Panel on Baseball Economics.


UK hosts sports marketing academy
University of Kentucky will host the fifth annual UK Sports Marketing Academy this week, graduating the first five to ever receive sports marketing professional designation. The academy will feature speakers George Schell of Coca-Cola Co., Pat Battle of Collegiate Licensing Co., Chris Weiller of the NBA and others.


Marlins slogan: 'It's time to play'
The Florida Marlins have kicked off a new marketing campaign using the slogan "It's time to play." The team was scheduled to hire an executive vice president of marketing and sales to lead the push, according to the Miami Herald. Among the team's efforts to attract a wider audience: a promotion that allowed fans to bring their dogs; allowing fans who catch home run balls to meet the player who hit it after the game; a "conversion" booth allowing fans to trade caps and jerseys from other teams for Marlins garb; and a marketing emphasis to south Florida Hispanics.


Baseball ad campaigns get showcase
The William F. Eisner Museum of Advertising & Design in downtown Milwaukee

will open an exhibit June 11 that features the best advertising and marketing campaigns among Major League Baseball clubs. Called "Big League Pitching: The Marketing of Major League Baseball," the show will run through Nov. 3, including All-Star week at Miller Park. Milwaukee's own Bob Uecker, who has been a character in Milwaukee Brewers ads, will appear to open the show June 11.


76ers attendance is up in 2001-02
Attendance at Philadelphia 76ers games

Allen Iverson lays up a shot against the Celtics last month.
once again increased this season, marking the sixth consecutive season of growth following Comcast-Spectacor’s purchase of the franchise. During the 2001-02 season, the Sixers set franchise records for regular-season attendance, 842,976; average attendance, 20,560; and sellouts, 25. This was the first time the team, after last year’s appearance in the NBA Finals, averaged better than 20,000 fans per home game at the First Union Center. The previous high set last year was 19,651 fans per game. The season before Comcast-Spectacor bought the team, the Sixers averaged 11,935 fans a game.


Pirates' attendance takes a nosedive
In 15 home games at PNC Park this season, the Pittsburgh Pirates are averaging 20,450, down 33 percent from last year and among the lowest 10 teams in home attendance in Major League Baseball. The team sold 10,000 season-ticket packages, down from 17,000 last year, its first season in PNC Park. The Pirates' ballpark can accommodate 38,000.

Wild Things name park for organizer
The minor league Washington (Pa.) Wild Things, who play in the independent Frontier League, named their new ballpark after Angele Falconi, a Washington businessman who helped organize the construction of the ballpark now known as Falconi Field. The new Frontier League team opens its season May 29.


SAS buys naming rights at WUSA park
Software maker SAS Institute has purchased the naming rights to the new soccer park in Cary, N.C., that is the home of the WUSA's Carolina Courage. The agreement is part of a three-year partnership between the software company, the Courage and the recreational Capital Area Soccer League, an offshoot of which will manage the stadium. Terms of the deal were not released. The park was built on state land with $14.5 million from Wake County and $1.7 million from the Courage. SAS Soccer Park will host the NCAA Women's Division I College Cup in 2003 and 2004, and the U.S. men's national team is training there through Friday.


Omni construction resumes
Construction on a 512-room Omni Hotel next to the planned downtown ballpark resumed April 29. JMI Realty, a real estate firm headed by Padres owner John Moores, secured a $104 million financing package to restart the $165 million project, which had been on hold since April 2001 because of ballpark financing concerns. San Diego National Bank, Bank One and Westdeutsche Landesbank Girozentrale in Germany are the lenders. JMI and Omni will provide the remaining $61 million in equity.

Super Bowl group taking applications
The San Diego Super Bowl Host Committee is taking applications from local businesses and organizations to sanction their special events as official Super Bowl XXXVII Host Committee functions. Events approved by the committee receive limited use of the committee's logo for marketing purposes and are listed in its guidebook. The NFL will have final approval of the applications.


Bay-to-Breakers loses title sponsor
The largest footrace in the world lost its title sponsor when the San Francisco Examiner took its name off the San Francisco Bay-to-Breakers race. The 7.5-mile run known for participants wearing goofy costumes — or even nothing at all — is in its 91st year, and since 1965 it has had the Examiner name on it. The Fang family, which owns the Examiner, will continue to pay the San Francisco Parks and Recreation Department a $1 fee for each runner registered. The race, scheduled for May 19 this year, had 47,000 runners in 2001.


Siebel Classic loses operators
The 2-year-old Siebel Classic Senior PGA Tour event could be history after Silicon Valley Sports & Entertainment bowed out as operators. The tournament drew only 14,000 people in 2002, down from 35,000 its first year. Cold, rainy weather was blamed each year for low attendance and led Silicon Valley Sports to ask for a switch to the fall from its March date. The tournament could continue if the San Jose Sports Authority can find a new operator, said Dean Munros, executive director of the authority.


Mariners sign 6-year deal with KOMO
The Seattle Mariners ended an 18-year stint at KIRO-AM last week by signing one of the richest radio contracts in baseball history. The team signed a six-year deal with KOMO-AM, property of Seattle-based Fisher Communications. The deal reportedly is for more than $10 million a year and will begin next season. Last year Fisher posted a loss of $8.3 million, compared with a profit of $14.5 million in 2000.


Hardee's vs. McDonald's at Busch Stadium
A fast-food burger war has made Busch Stadium part of the battleground. Hardee's, which moved its corporate headquarters to St. Louis from North Carolina last year, is going head-to-head with McDonald's. Hardee's spent more than $500,000 in licensing and fees to put two concession stands in the stadium, while McDonald's is spending an estimated $1 million on a monthlong bobblehead promotion featuring the likenesses of Cardinals players and signing for another season of its Big Mac Land section in the left-field upper deck. The ballpark burger rivalry has led to at least one odd juxtaposition. At the April 12 game against Houston, Andy Puzder, chairman and chief executive of Hardee's parent company, CKE Restaurants, threw out the first pitch. At the same time, people in the stadium saw Ronald McDonald running through the outfield in an attempt to get fans to look the other way.


NCAA tickets on way to sellout
Advance ticket sales for next year's first- and second-round games of the NCAA Division I men's basketball tournament at the Ice Palace in downtown Tampa appear to be well on their way toward a sellout. About 11,000 applications were received by the April 26 deadline for the 14,000 seats made available to the public. Applicants were required by the NCAA to pay in advance for the $165 tickets, which cover six games scheduled for March 21 and 23. A lottery system will be used to distribute the tickets after June 1. A total of 21,784 seats will be available in the Ice Palace, with the NCAA reserving all other tickets for participating universities and corporate sponsors. The University of South Florida will be the host institution for the Tampa games.


D.C. Olympic group launches campaign
Washington D.C. 2012 has launched its marketing campaign and theme, “Heart of Our Nation — Host to the World.” The city is one of four finalists vying to be the country’s candidate city for the 2012 Olympics. The U.S. Olympic Committee will select its candidate in November.

Renamed Capital Classic marks 29th year
The 29th annual Capital Classic basketball

Andre Iguodala of Springfield, Ill., played for the white team in the classic.
tournament took a new name, Jordan Brand Capital Classic, and added a national all-star game this year, featuring 24 of the country’s top players, April 11 at the MCI Center. Some 7,473 attended the game, according to The Washington Post. The Nike-sponsored event benefits the Children’s National Medical Center.

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