Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour Churchill pops cork on winner’s circle Covergirl activating for NFL draft Subway serves up soccer strategy China-based Hisense finds home in NASCAR 3M on inside, outside of Gordon’s car Coke’s new sports chief takes fresh look Fermata signs Churchill Downs, Derby Bright House joins Orlando City roster
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SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.