Keeper of the Cup has a Fit in campaign Poulter puts experience to work PGA Tour signs Tempur-Pedic Sentient Jet returns to Breeders’ Cup Bridgestone likes TOP’s global reach Lucas Oil extends series deal U.S. Soccer: Big goals Aramark lands merch rights for 2 Super Bowls The Lefton Report Goodyear's newest blimp to take flight in July
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SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.