SMI moving to $10 kids tickets Pitchman expands turf beyond stadium Company Watch: Umbel New era, big money, today’s NFL Shifting ‘Madden’ out of launch mode KFC using Colonel in SummerSlam activation MiLB adds color with Crayola deal Porsche continues sports focus with Mets Rams tap Corona as first sponsor in L.A. Bud Light signs on for Bristol game
SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.