Financing to aid Mission’s marketing Schneider in spotlight at Vegas arena The Lefton Report: NFL to split autos? Subway switches race teams with Edwards Learfield to merge licensing firms NFL invests in licensed apparel firm Liberty Mutual replaces Allstate at USSF Phizzle, SAP team for fan research NHL, union renew Visa deals in Canada The Lefton Report: NBPA licensing
Upcoming Conferences and Events
SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.