Fanatics-UA to field MLB jerseys in 2020 The Lefton Report: NBA sponsors tip off The value of recycled naming rights The Lefton Report: A-B raises a Khan Breeders’ Cup signs Aston Martin Shared goals: EA Sports, MLS renew deal Blue Diamond lands on Kings’ jersey Continental finds traction in college basketball Mobil 1 gets official status with NBA Arnold Palmer: A genuine success
SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.