Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship Toyota, Long Beach keep rolling PGA hires Catalyst for Ryder rebranding Omega wants to get hands on more golf Symmonds protest ‘a flashpoint' CAA hires Eccleston for analytics
SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.