CSM chief Zak Brown to resign The Lefton Report: Shakeout cycle Branding marks a first at Ryder Cup NBA jersey ads not an easy sell Octagon rebrand: New logo, outlook Bud Light takes concert tour to schools Octagon: What’s new, what’s growing On Location building out executive staff Company Watch: Fancam Fanatics upbeat on NASCAR track retail
SBJ/April 8 - 14, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 8, 2002
Each year, from two weeks before the start of the Masters through two weeks after it ends, ESPN Sports Poll, a service of TNS Intersearch, measures U.S. sports fans' interest in the event. Here are the results of the 2001 poll.