From the Field of Marketing Cartoon: Rio in the rearview From The Executive Editor: Ivan Pollard How you see it: Esports not sports From The Executive Editor: Summer of ’16 Cartoon: Corner office Sutton Impact: Dogs love baseball Dream job x2: Exec moonlights on the air Cartoon: Olympic spotlight Ecological lessons from Rio
SBJ/April 1 - 7, 2002/Opinion
Poolplayers' group deserves its fair shot
Published April 1, 2002
While I enjoy your publication, your World Congress of Sports event and my pic in the issue discussing same, I must point out an oversight in your coverage regarding niche sports [Special Report, March 18].
You failed to mention and/or list the American Poolplayers Association (APA), "The Governing Body of Amateur Pool in America."
Founded in 1980 and headquartered in St. Louis, the APA has grown to 50 full-time employees overseeing a national franchise network reaching over 200 major markets via 9,000-plus host locations year-round for a total of more than 700,000 on-premise nights with guaranteed cash and prizes of $1 million to its amateur members. The program is free to host locations and generates an incremental $200 million-plus in retail sales via the 14 million incremental patrons on league nights.
It is the largest organization in the pool industry, a sponsor of the Women's Professional Billiard Association and member in good standing of the Billiard Congress of America, the industry trade association. I believe it is the only organization in the pool industry that can lay claim to a history of national vs. local sponsors (some tout a national sponsor when in fact it is only a local or regional wholesaler).
I solicit sponsors and work out rights fees on behalf of the APA. Please contact me with any questions!
Peter B. Bell