SBJ/April 1 - 7, 2002/Opinion

Liverpool FC biz unit scores another first

I read with interest your recent piece on Liverpool FC ["Liverpool club finds fab formula for Web profits," March 4].

Liverpool has done it again. In the highly competitive European football marketplace, Liverpool FC is the first team to release a Web-based CD offering full-screen broadcast quality video from its Web site. We at Connected Disk Ltd. in London have worked with Liverpool FC and Granada Media for several months preparing the product for release on March 30.

The product, called "Liverpool HyperCD," is a trial release designed to test the acceptance of CD triggered quality video playback from the club's Web site. It contains selected highlights of the two clashes between Liverpool and Manchester United from earlier this season.

The technology used is "HyperCD" from John Galt Media in New York and eliminates the need for a broadband connection. This is a vitally important factor as uptake of DSL and cable modem in the United Kingdom is still less than 2 percent, thus restricting the target audience that might accept conventional streaming video products.

We are confident that HyperCD can drive Web-based video of archive footage to a profitable business model in a very short time frame and also increase the number of subscription customers to record levels.

Gerry Kelly
Egham, Surrey, United Kingdom

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