Retreat introduces IMG to WME ScoreBig gets place with Ticketmaster New sponsor, renewal for NASCAR Russo forms boutique agency Medallion starts sales arm, hires Downes Jets, FanDuel deal starts at Super Bowl The Lefton Report: Licensees like repeat The Lefton Report: Citi Field upgrades Tough Mudder adds A-B, Chipotle Mondogoal targets soccer fans
Upcoming Conferences and Events
SBJ/April 1 - 7, 2002/Marketingsponsorship
Vikings near deal extension with U.S. Bank
Published April 1, 2002
The Minnesota Vikings are close to reaching an agreement with U.S. Bank on a potential three-year sponsorship extension, industry sources said.
The annual dollar value of the deal would be in the six figures, the sources said.
Under terms of a new agreement, U.S. Bank would remain the official hometown bank of the Vikings. Details are sketchy, but elements of a new deal would include advertising time on local radio broadcasts of Vikings games, print ads and a major presence on vikings.com. U.S. Bank also would be the presenting sponsor of a Vikings regular-season home game this coming season.
Vikings officials declined comment. U.S. Bank officials were unavailable for immediate comment.
— Langdon Brockinton