Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals Shapiro to drive IMG’s content creation With new funds, FanDuel looks at NBA DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital The Lefton Report Sponsors kicking off activation The Lefton Report
Upcoming Conferences and Events
SBJ/April 1 - 7, 2002/Marketingsponsorship
Vikings near deal extension with U.S. Bank
Published April 1, 2002
The Minnesota Vikings are close to reaching an agreement with U.S. Bank on a potential three-year sponsorship extension, industry sources said.
The annual dollar value of the deal would be in the six figures, the sources said.
Under terms of a new agreement, U.S. Bank would remain the official hometown bank of the Vikings. Details are sketchy, but elements of a new deal would include advertising time on local radio broadcasts of Vikings games, print ads and a major presence on vikings.com. U.S. Bank also would be the presenting sponsor of a Vikings regular-season home game this coming season.
Vikings officials declined comment. U.S. Bank officials were unavailable for immediate comment.
— Langdon Brockinton