Retreat introduces IMG to WME ScoreBig gets place with Ticketmaster New sponsor, renewal for NASCAR Russo forms boutique agency Medallion starts sales arm, hires Downes Jets, FanDuel deal starts at Super Bowl The Lefton Report: Licensees like repeat The Lefton Report: Citi Field upgrades Tough Mudder adds A-B, Chipotle Mondogoal targets soccer fans
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SBJ/April 1 - 7, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 1, 2002
From January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Baseball. Here are the percentages of responses given for companies by select fan groups.
* Indicates that the company is an official corporate partner of MLB.