Subway serves up soccer strategy Covergirl activating for NFL draft Churchill pops cork on winner’s circle Ticketing tools pay off for NBA teams The Lefton Report: Women’s cocktail hour China-based Hisense finds home in NASCAR NBC Sports marketing Cup early, often Fermata signs Churchill Downs, Derby 3M on inside, outside of Gordon’s car #MyPlayoffsMoment to engage hockey fans
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SBJ/April 1 - 7, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 1, 2002
From January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Baseball. Here are the percentages of responses given for companies by select fan groups.
* Indicates that the company is an official corporate partner of MLB.