Yuengling finds fit with Childress Change lets sponsors cut to the Chase Yonex re-signs Wawrinka Madden campaign tilts toward digital Retailers buy into CLC platform Mazda signs up to Rock ’n’ Roll Pyne leaving IMG Xfinity, NASCAR closer to deal Endurance effort boosts chocolate milk Upper Deck highlights McIlroy
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SBJ/April 1 - 7, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published April 1, 2002
From January through December 2001, ESPN Sports Poll, a service of TNS Intersearch, asked fans who they thought was the biggest sponsor/advertiser of Major League Baseball. Here are the percentages of responses given for companies by select fan groups.
* Indicates that the company is an official corporate partner of MLB.