Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka Endurance effort boosts chocolate milk Pyne leaving IMG Xfinity, NASCAR closer to deal Upper Deck highlights McIlroy
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SBJ/April 1 - 7, 2002/Marketingsponsorship
Published April 1, 2002
Boathouse is ECAC sponsor
Philadelphia-based Boathouse Sports, a supplier of custom athletic outerwear, entered into an agreement to be the official outerwear supplier of the East Coast Athletic Conference. Financial terms of the deal were not disclosed.
Callaway backs junior tourney
The San Diego Junior Golf Association and Callaway Golf have agreed on a deal that will make the Carlsbad, Calif.-based golf company the title sponsor of the Junior World Golf Championships for the next three years. The annual July event, held on courses around San Diego County, has attracted such future stars as Tiger Woods, Phil Mickelson and Ernie Els in the past 35 years. Financial terms were not disclosed.
Sponsors return to Legends
Cadillac and Delta Air Lines returned as official sponsors of the 25th Liberty Mutual Legends of Golf, set for this week at the World Golf Village in St. Augustine, Fla. Cadillac is in its fifth year of sponsorship and Delta in its fourth year.
Mud Hens nab bag sponsors
The Toledo (Ohio) Mud Hens of the Class AAA International League signed one three-year contract and one five-year contract for their club level seating with Cintas Uniform company and Waste Management. The sponsors will have their logos placed on promotional bags created by NuBoard Media that will be hung on seat backs in the club level section throughout the season.
Sears Point signs El Monte RV
Sears Point Raceway has reached an agreement with El Monte RV that makes the Southern California-based company the official RV rental and sales company of the track. The two-year agreement gives El Monte RV exclusive naming rights to the lower terrace RV Campground above Turn 4 on the road course. Terms were not disclosed.
Power adds radio station
WBLI-FM signed a sponsorship deal with the WUSA's New York Power for the 2002 season. Terms were not disclosed.