Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll ASU draws on NFL experience Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka Endurance effort boosts chocolate milk Pyne leaving IMG Xfinity, NASCAR closer to deal
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SportsBusiness Journal/ESPN Sports Poll
Published March 18, 2002
From March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll. Statistical anomalies are due to rounding and nonresponses.