Jones back at Under Armour Yogi Berra deal: Deja vu all over again Stewart-Haas offers NASCAR-F1 combo deal Sponsors boost activation at Draft Town Early money keys NCAA’s new TV deal Company Watch: Rhone Curry, Wade star in playoff campaigns The Lefton Report: Colorful catchers WME-IMG buys experiential agencies DraftKings strategy focuses on content
SBJ/March 18 - 24, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published March 18, 2002
From March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll. Statistical anomalies are due to rounding and nonresponses.