NFL plans Play 60 spots for Thanksgiving Van Wagner hires Nelligan Sports trio The Lefton Report: Red Sox head start R&A refreshes British Open identity Ad buy puts ‘Interstellar’ in stadiums Sponsors boost USC women's teams The Lefton Report: Data on tap Omaha Steaks sees sizzle in reality show Guinness renews soccer tourney deal NHL teams go solar
SBJ/March 18 - 24, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published March 18, 2002
From March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll. Statistical anomalies are due to rounding and nonresponses.