Shifting ‘Madden’ out of launch mode New era, big money, today’s NFL Health tech firm adds college clients KFC using Colonel in SummerSlam activation Sidearm will add Lisnr to schools’ apps Miami, Eon offer 1st college VR channel Bud Light signs on for Bristol game A bigger Big 12? Maybe ... Colleges take recruits on virtual tours Rams tap Corona as first sponsor in L.A.
SBJ/March 18 - 24, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published March 18, 2002
From March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll. Statistical anomalies are due to rounding and nonresponses.