AutoTrader.com renews with NBA PowerBar narrows sponsorship focus King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour College Football Playoff picks CLC College panelists see change coming The Lefton Report: Austin in tune Reaching the interactive fan Panelists weigh in on NFL Breeders’ Cup looks to extend Vegas reach
Upcoming Conferences and Events
SBJ/March 18 - 24, 2002/Marketingsponsorship
SportsBusiness Journal/ESPN Sports Poll
Published March 18, 2002
From March 6-April 16, 2001, ESPN Sports Poll, a service of TNS Intersearch, polled 1,600 avid sports fans regarding their interest in the NCAA Division I men's basketball tournament. Here are the results of the poll. Statistical anomalies are due to rounding and nonresponses.