SBJ/March 18 - 24, 2002/Marketingsponsorship

Sponsorship briefs


 Youth soccer gets Blue
US Youth Soccer signed the Blue Cross and Blue Shield Association to a one-year sponsorship worth about $500,000. The agreement, which includes an option to extend it, allows BCBSA to use US Youth Soccer's name and logo for promotional purposes. BCBSA also will sponsor the "Blue Fair Play Award." It will be presented to the one team in each age group that displays the most fair play at 55 Tide American Cup soccer festivals.

  Rich's, bank keep the Beat
Department store Rich's and Tucker Federal Savings Bank have re-signed as sponsors of the Women's United Soccer Association's Atlanta Beat.

  Philly tennis nabs PECO
The Philadelphia Youth Tennis program, which owns and operates the Arthur Ashe Youth Tennis Center, entered a sponsorship agreement with energy company PECO, in which PECO will donate $25,000 for educational scholarships.

  Target targets youth tennis
Target Stores will put the company name on the newly created Target Cup, a tennis tournament that will feature 12 top boys and girls junior players March 27-30 in Miami . The retailer will also sponsor Team Target, a group of nine young tennis players.

  River Cats sign 2 sponsors
The Sacramento River Cats have signed two new sponsors, national trade association the American Plastics Council and icy refreshment Merlino's Freeze.

  Rampage renews CenturyTel
The Grand Rapids (Mich.) Rampage of the Arena Football League and CenturyTel renewed their sponsorship deal for a third consecutive year. CenturyTel is the official cellular provider of the Rampage and will be title sponsor of the home opener.

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