Madden campaign tilts toward digital Yuengling finds fit with Childress Mazda signs up to Rock ’n’ Roll Change lets sponsors cut to the Chase Retailers buy into CLC platform Yonex re-signs Wawrinka Endurance effort boosts chocolate milk Pyne leaving IMG Upper Deck highlights McIlroy Tough Mudder books a hotel brand
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SBJ/March 4 - 10, 2002/Marketingsponsorship
Published March 4, 2002
Wegmans, Bills end partnership
The Wegmans grocery chain, which had been lead sponsor of the Buffalo Bills training camp and sold Bills game tickets through its stores, ended its corporate partnership with the Buffalo Bills, the company and the team said. Wegmans also held a suite and 70 seats at Ralph Wilson Stadium for Bills' games but will give them up as well.
MBNA extends IRL deal
MBNA America Bank signed a five-year extension to sponsor the MBNA Pole Award at all Indy Racing League events through 2006, including the pole position for the Indianapolis 500, Indianapolis Motor Speedway officials announced. Terms were not disclosed.
Hyundai dealers have Power
New York, New Jersey and Connecticut Hyundai Dealers renewed their sponsorship of the WUSA's New York Power for the 2002 season to leverage Hyundai's national sponsorship of the league. Terms were not disclosed.
Avaya to sponsor ECAC hockey
Voice and data network provider Avaya Inc. signed as presenting sponsor of the 2002 Eastern College Athletic Conference Hockey Championship. Terms were not disclosed.
St. Louis team books $42K
The St. Louis Quest, with the help of sports fund-raiser Denny Bond, nailed down 14 corporate sponsorships worth $42,000 in its initial season in the United States Professional Volleyball league. Those on the list include Edward Jones, Emerson Electric and Commerce Bank.
Cutter & Buck outfits 12
Seattle-based golf apparel maker Cutter & Buck Inc. completed sponsorship arrangements with a dozen professional golfers for the 2002 season, the company announced. Financial terms of the sponsorships were not disclosed.