Stanley Cup will be everywhere Kentucky is top draw for CBS, Turner Nike, Adidas at odds over ‘Baby Fed’ The Lefton Report Documents detail structure at IMG Media CFP officials find ideas at Final Four WME outlines plan for IMG Castrol renews deals with NFL, Peterson Northwestern Mutual extends NCAA deal Nike signs skier Kloser as ambassador
Upcoming Conferences and Events
SBJ/March 4 - 10, 2002/Marketingsponsorship
SBJ/ESPN sports poll
Published March 4, 2002
Last year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink.
* Indicates that this soda is an official corporate partner of that respective sport. Pepsi's Aquafina brand is the official beverage of the NCAA.