Pac-12 presents new model to ADs DraftKings looks to leverage NASCAR The Lefton Report: Verizon disconnecting Chase joins PGA of America as partner Texas A&M, LSU working toward new deals Airbnb activates on NYRR deal Tony the Tiger nabs NHL in Canada CSM soccer practice, exec coming to NYC CareerBuilder to title PGA Tour stop The Lefton Report: A-B agency review
Upcoming Conferences and Events
SBJ/March 4 - 10, 2002/Marketingsponsorship
SBJ/ESPN sports poll
Published March 4, 2002
Last year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink.
* Indicates that this soda is an official corporate partner of that respective sport. Pepsi's Aquafina brand is the official beverage of the NCAA.