Big 12 stands pat; will see new money Fanatics-UA to field MLB jerseys in 2020 IMG College adds Cornell to roster The Lefton Report: NBA sponsors tip off Division I AD’s group considers PAC The value of recycled naming rights The Lefton Report: A-B raises a Khan Learfield team ‘all in this together’ New Learfield owner’s long-term view Breeders’ Cup signs Aston Martin
SBJ/March 4 - 10, 2002/Marketingsponsorship
SBJ/ESPN sports poll
Published March 4, 2002
Last year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink.
* Indicates that this soda is an official corporate partner of that respective sport. Pepsi's Aquafina brand is the official beverage of the NCAA.