Sponsor builds its Open around Williams UK revamps Web presence with video focus Sweet Caroline Bakery pegs Danica to drive sales Focus returns to college antitrust cases A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship Toyota, Long Beach keep rolling Stipends put spotlight on colleges’ math PGA hires Catalyst for Ryder rebranding
SBJ/March 4 - 10, 2002/Marketingsponsorship
SBJ/ESPN sports poll
Published March 4, 2002
Last year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink.
* Indicates that this soda is an official corporate partner of that respective sport. Pepsi's Aquafina brand is the official beverage of the NCAA.