Tweets lead to Cheesecake Factory deal Social media index devoted to sports Adidas opens prototype in China Stryker strikes PGA Tour marketing deal The Lefton Report Wood sticks make an impact in lacrosse Temple’s rights go to Learfield Unilever to sponsor U.S. soccer teams ACC, Food Lion add twist to tourney Answering Final Four capacity questions
Upcoming Conferences and Events
SBJ/March 4 - 10, 2002/Marketingsponsorship
SBJ/ESPN sports poll
Published March 4, 2002
Last year, ESPN Sports Poll, a service of TNS Intersearch, polled more than 20,000 sports fans about their consumer preferences. Coca-Cola and Pepsi-Cola ranked Nos. 1 and 2 respectively. Here are the results of the 14,755 fans who cited a favorite brand of soft drink.
* Indicates that this soda is an official corporate partner of that respective sport. Pepsi's Aquafina brand is the official beverage of the NCAA.