‘Human skills ... of the highest order’ Probst to be chair IOC press commission NGBs create ‘Trio to Rio’ package Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M
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SBJ/February 18 - 24, 2002/Salt Lake 2002
Published February 18, 2002
GAMES ATTRACTIONS: Olympic sponsors have set up giant interactive exhibits at the Salt Lake Olympic Square, an open area between the Delta Center and the Olympic Medals Plaza in Salt Lake City. At far left, the "Coca-Cola On Ice" tent offers a taste of the Olympic experience like bobsled or curling through interactive simulations, along with more than 100 athlete appearances during the Games. A miniature, one-turn luge track is the most popular attraction, with people willing to wait more than an hour for a nine-second ride. Coca-Cola On Ice attracted more than 30,000 visitors during the opening weekend of the Games. At left, Samsung spent about $2 million to create a luxurious two-story temporary structure to show off its next wave of video products and wireless devices. The "Rendezvous," similar to one nearly twice its size at the Sydney Olympics, showcases mobile phones not yet available in the United States, including ones with high-speed Internet access and digital camera attachments. Upstairs is a private athletes lounge where Olympic competitors can call anywhere in the world for free or watch live events unfold on one of three high-definition televisions.