BMW takes VIP cue from Masters A-B to sports: Adapt to a new world The Lefton Report: Selling air Smithfield commits to NBC, NASCAR Van Wagner to sell NFL field-level ads New daily fantasy to sponsor Eisen show Nickelodeon going to ballparks Event, experiential marketing roundtable Microsoft adds NASCAR, Hendrick deals Heineken adds buzz to MLS Rivalry Week
SBJ/February 18 - 24, 2002/Marketingsponsorship
Published February 18, 2002
Cotter alums form 360Þ
Three former Cotter Group executives have formed a new motorsports marketing agency. The firm, 360Þ Sports Marketing, includes Joyce Carion-Mercier, Bo Pittman and Chris Swearingen. The company has secured Joe Gibbs Racing and Roush Racing as clients. The agency is based in Huntersville, N.C.
Shorebirds dive into Aquafina
The Delmarva Shorebirds of the Class A South Atlantic League signed Aquafina to an agreement on a four-year deal making Aquafina the team's official water. The company gets exclusive selling rights at the Shorebirds' home, Arthur W. Perdue Stadium, and becomes exclusive sponsor of a new pregame festivities area as well as the VIP parking area for season-ticket holders.
Accelics signs with D.C. race
Software company Accelics Inc. signed a three-year deal to become the first major corporate sponsor for the 2002 National Grand Prix auto race, to be held in Washington in July. Terms were not disclosed.
InReach on board at Sears Point
Sears Point Raceway in Sonoma, Calif., came to an event-sponsorship agreement with InReach Internet. InReach will be the co-title sponsor of the NHRA Division 7 Sportsman Drag Races, set for June 28-30.
Supers stick with Colbert
The Golf Course Superintendents Association of America and Senior PGA Tour professional Jim Colbert extended their sponsorship agreement for 2002. The pact calls for Colbert to feature the organization's logo on his shirt and bag at all Senior Tour and other official events.