Octagon’s athletes shine in Rio McDonald’s about the kids in Rio Simril, LA84 helping LA 2024 bid NBC turns Conn. studios into Rio North Atlanta Olympics: By The Numbers Atlanta: 20 years later Marketable vets return to Olympic stage Atlanta kicked off new approach for Coke NBC promos highlight women of Team USA An Olympic trials became a moneymaker
SBJ/February 4 - 10, 2002/Special Report
Backing the games
Published February 4, 2002
BACKING THE GAMES
Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights some of these businesses.
The Olympic Partners (TOP) is a worldwide sponsorship program administered by the International Olympic Committee. Olympic Properties of the United States (OPUS) is a joint marketing program for the 2002 Olympics between the U.S. Olympic Committee (USOC) and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). OPUS partners make larger financial contributions than OPUS sponsors. Additional companies have the right to use the Olympic logos and are expected to have a presence at the Salt Lake City Games as OPUS suppliers and licensees.