USSA's Jaquet leaving before ’18 Games Series brings ‘Olympics feel’ to event Team USA welcomes back protesters NBC expands Olympic sports coverage USA Swimming appeals to listmakers Planners taking stock of Pyeongchang USSA adds Liberty Mutual, Rockin’ Refuel L.A. should stay optimistic, experts say Recall automakers wanted, didn’t get USA Wrestling adds donors for medal fund
SBJ/February 4 - 10, 2002/Special Report
Backing the games
Published February 4, 2002
BACKING THE GAMES
Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights some of these businesses.
The Olympic Partners (TOP) is a worldwide sponsorship program administered by the International Olympic Committee. Olympic Properties of the United States (OPUS) is a joint marketing program for the 2002 Olympics between the U.S. Olympic Committee (USOC) and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). OPUS partners make larger financial contributions than OPUS sponsors. Additional companies have the right to use the Olympic logos and are expected to have a presence at the Salt Lake City Games as OPUS suppliers and licensees.