NBC readies year-out efforts for Games Pan Am Games provide small taste of Rio Boston targets $1.52B in sponsor sales USSA sees big potential for big air U.S. Olympic Museum in fundraising mode New territory for marketing Olympians USOC, NCAA aim to protect athletes USOC looking for answers from Boston Blackmun: No other cities in the mix For IOC channel, much to decide
SBJ/February 4 - 10, 2002/Special Report
Backing the games
Published February 4, 2002
BACKING THE GAMES
Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights some of these businesses.
The Olympic Partners (TOP) is a worldwide sponsorship program administered by the International Olympic Committee. Olympic Properties of the United States (OPUS) is a joint marketing program for the 2002 Olympics between the U.S. Olympic Committee (USOC) and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). OPUS partners make larger financial contributions than OPUS sponsors. Additional companies have the right to use the Olympic logos and are expected to have a presence at the Salt Lake City Games as OPUS suppliers and licensees.