USOC works to ramp up college connection Figure skating launches a youth movement USSA sees ticket demand for alpine stops USOC trims share of future L.A. sales LA24 says U.S. Games help niche sports Sponsors find value in Paralympics Rome’s exit boon for L.A.? Hilton ends USOC deal Intensity builds for Olympic bids Octagon’s athletes shine in Rio
SBJ/February 4 - 10, 2002/Special Report
Backing the games
Published February 4, 2002
BACKING THE GAMES
Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights some of these businesses.
The Olympic Partners (TOP) is a worldwide sponsorship program administered by the International Olympic Committee. Olympic Properties of the United States (OPUS) is a joint marketing program for the 2002 Olympics between the U.S. Olympic Committee (USOC) and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). OPUS partners make larger financial contributions than OPUS sponsors. Additional companies have the right to use the Olympic logos and are expected to have a presence at the Salt Lake City Games as OPUS suppliers and licensees.