Surprises realign endorsement market Three more deals lined up for Rio USOC to pick 2024 bid city by year end Sochi Games leave a complex legacy Bach energizes IOC membership Hard work helps NGB rebound IOC reprices TOP deals at $200M IOC to explore channel launch USSA leaving time buys behind ‘New guard’ creates new feel with NBC
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SBJ/February 4 - 10, 2002/Special Report
Backing the games
Published February 4, 2002
BACKING THE GAMES
Corporate support for the 2002 Olympics is coming from companies diverse in both size and industry. The following information highlights some of these businesses.
The Olympic Partners (TOP) is a worldwide sponsorship program administered by the International Olympic Committee. Olympic Properties of the United States (OPUS) is a joint marketing program for the 2002 Olympics between the U.S. Olympic Committee (USOC) and the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 (SLOC). OPUS partners make larger financial contributions than OPUS sponsors. Additional companies have the right to use the Olympic logos and are expected to have a presence at the Salt Lake City Games as OPUS suppliers and licensees.