SBJ/January 21 - 27, 2002/Marketingsponsorship

Biggest perceived sponsor/advertiser of the PGA tour

From January through November 2001, ESPN SportsPoll, a service of TNS Intersearch, asked sports fans who they thought was the biggest sponsor/advertiser of the PGA Tour. Here are the results of the respondents identifying themselves as PGA fans 12 and older. Only Buick is an official tour sponsor. Statistical anomalies due to nonresponses.

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Marketing and Sponsorship

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