SBJ/January 14 - 20, 2002/Opinion

PR e-mail technique cuts right to the chase

From a PR standpoint, I could not agree with Wayne Henninger more. I am referring to one of his recent articles in Street & Smith's SportsBusiness Journal [PR Watch column, Dec. 17] about public relations folks sending information to media via e-mail.

I have made a practice of cutting and pasting press releases into e-mail for a couple years now. Since doing so, I believe coverage of our team and media knowledge of our team has increased.

I worked the last few years for the Class A Advanced Myrtle Beach (S.C.) Pelicans and the past three months for the Joliet (Ill.) JackHammers of the independent Northern League. Both are minor league baseball teams.

I have noticed that many in the PR world have not caught on, but I hope many were able to read this column.

Bryan Dolgin
Joliet, Ill.

Bryan Dolgin is director of broadcasting, media and public relations for the Joliet JackHammers.

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