NBA jersey ads not an easy sell Branding marks a first at Ryder Cup Kraft-Learfield union has name, client CSM chief Zak Brown to resign The Lefton Report: Shakeout cycle Octagon rebrand: New logo, outlook Octagon: What’s new, what’s growing Bud Light takes concert tour to schools On Location building out executive staff Learfield steps beyond athletics
SBJ/January 14 - 20, 2002/Marketingsponsorship
Published January 14, 2002
Learfield/ISP back at Mizzou
Learfield Communications Inc. and ISP Sports signed a three-year extension with the University of Missouri for multimedia marketing rights to Mizzou athletics. Learfield and ISP, under the name Mizzou Sports Properties, have held multimedia rights to Missouri's athletic department since 1998. The new Mizzou deal, which starts next school year and runs through the 2004-05 school year, guarantees the athletic department minimum rights fees of $7.5 million over three years. The four-year deal that expires after this school year guaranteed the department a minimum of $7.4 million over four years.
Clif Bar backs women's team
Clif Bar Inc.'s Luna nutrition bar for women will sponsor an all-women's professional mountain bike team. The Berkeley, Calif., company will sponsor the Luna Chix team, which will compete in the World Cup international and National Off-Road Bicycle Association national race circuits.
Emerson to sponsor playoffs
The St. Louis Rams have lined up Emerson Electric Co. to be a presenting sponsor for their second NFL playoff game if the team wins in the divisional round.
D.C. auto race secures 2
The National Grand Prix of Washington, D.C., signed Cinematic Corp. and The Source International as sponsors for the July race.
Davis Cup gets Adecco
International staffing agency Adecco signed with the International Tennis Federation to become official recruitment partner of the Davis Cup competition and the federation. The three-year deal runs through 2004.
Forum to honor Rozelle
Sports marketing conference The National Sports Forum is to induct former NFL Commissioner Pete Rozelle into its hall of fame during the conference Jan. 22.