Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship Toyota, Long Beach keep rolling PGA hires Catalyst for Ryder rebranding Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf CAA hires Eccleston for analytics
SBJ/January 14 - 20, 2002/Marketingsponsorship
Fan loyalty to beer company sponsors
Published January 14, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.
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