Earnhardt open to career in broadcasting Yormark, Cooper form naming-rights venture Snickers renews WrestleMania deal Xfinity: NASCAR deal shows benefits Bubbly brand will celebrate with Bolt Falcons’ new home nears record USSA adds Liberty Mutual, Rockin’ Refuel The Lefton Report: Blue tsunami Pro Football’s ‘Disneyland’ taking shape SportsHub Technologies buys 2 companies
SBJ/January 14 - 20, 2002/Marketingsponsorship
Fan loyalty to beer company sponsors
Published January 14, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.
Click here to view chart.