AutoTrader.com renews with NBA PowerBar narrows sponsorship focus King out to make Adidas swift of foot Sponsor Loyalty: PGA Tour The Lefton Report: Austin in tune Reaching the interactive fan NFL teams press on TaylorMade goes to the lowlights Inside Under Armour’s campaign Breeders’ Cup looks to extend Vegas reach
Upcoming Conferences and Events
SBJ/January 14 - 20, 2002/Marketingsponsorship
Fan loyalty to beer company sponsors
Published January 14, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.
Click here to view chart.