Comcast builds Xfinity promotion Wasserman gets $100M investment Rugby events sign Penn Mutual to deals The Lefton Report Shapiro to drive IMG’s content creation DraftKings signs with Breeders’ Cup Pepsi skips TV kickoff for digital With new funds, FanDuel looks at NBA Startup water brand uses NFL star power Busch, Boykin shake up business model
Upcoming Conferences and Events
SBJ/January 14 - 20, 2002/Marketingsponsorship
Fan loyalty to beer company sponsors
Published January 14, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.
Click here to view chart.