SBJ/January 14 - 20, 2002/Marketingsponsorship

Fan loyalty to beer company sponsors

From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.

Click here to view chart.

Sportspoll.com

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