NFL plans Play 60 spots for Thanksgiving Van Wagner hires Nelligan Sports trio The Lefton Report: Red Sox head start R&A refreshes British Open identity The Lefton Report: Data on tap NHL teams go solar Guinness renews soccer tourney deal Omaha Steaks sees sizzle in reality show Cano to be ambassador for HTC The Lefton Report: BofA renews
SBJ/January 14 - 20, 2002/Marketingsponsorship
Fan loyalty to beer company sponsors
Published January 14, 2002
From January through September, ESPN Sports Poll, a service of TNS Intersearch, asked nearly 2,800 sports fans the following question: How loyal would you feel toward a beer company that sponsored a sport or sporting event that you follow? To read: 7.1 percent of NASCAR fans said they would be very loyal to a beer company that sponsored a sport or sporting event that they followed.
Click here to view chart.