Sponsors find value in Paralympics Kraft-Learfield union has name, client Rome’s exit boon for L.A.? Bud Light takes concert tour to schools Hilton ends USOC deal Learfield steps beyond athletics The evolution of IMG College Intensity builds for Olympic bids TCU extends deal with IMG College IMG, JMI sign Georgia
SBJ/January 7 - 13, 2002/This Weeks Issue
Sports Business 2001 Timeline
Published January 7, 2002
Outside of one day on the calendar, any review of 2001 seems trivial. And placing importance on any event in sports, business or otherwise, seems ludicrous.
But here we are, at the turn of the calendar, leaving behind a year more difficult than most people ever imagined. Do we look back? Do we forget? Do we cry for the sorrow of Sept. 11, or for the pride in everything that happened afterward?
In the end, we chose to simply recognize our place, the diversion that
is sports, in the year that was 2001.
Jan. 3 ABCs coverage of the Oklahoma-Florida State FedEx Orange Bowl for the national championship earns a 17.8 Nielsen rating, up 1.7 percent from last years comparable Virginia Tech-FSU matchup in the Sugar Bowl.
Jan. 4 The NBA fines Dallas Mavericks owner Mark Cuban $250,000 for his outbursts over officiating following a loss to Detroit. Cuban eventually is fined seven times during the season, getting hit in the wallet for a league-record $505,000.
Jan. 4 The WUSA names Barbara Allen, a former Quaker Oats executive, its first president and CEO.
Jan. 8 MVP.com, the highly touted Web site that was supposed to be a sure thing because of its affiliation with John Elway, Wayne Gretzky and Michael Jordan, lays off nearly all of its employees in preparation for shutting its doors.n Jan. 11 FCC approval allows America Online and Time Warner to complete their $106 billion merger, a year and a day after it originally was announced.
Jan. 11 FCC approval allows America Online and Time Warner to complete their $106 billion merger, a year and a day after it originally was announced.
Jan. 11 The Ackerley Group announces the sale of the Seattle SuperSonics for $200 million to a local investment group headed by Howard Schultz, founder of the Starbucks coffee chain.
Jan. 17 NFL owners vote to pool the visiting-team share of gate revenue beginning in 2002. The measure is approved by a 29-1 vote.
Jan. 17 In a precedent-setting decision, arbitrator Richard Block upholds the Cincinnati Bengals loyalty clause, which allows the team to take away all or part of a players signing bonus if he publicly criticizes team officials, coaches or teammates.
Jan. 27 Two Oklahoma State University basketball players are killed when their twin-engine airplane crashes outside Denver. The plane is one of three carrying OSU players and coaches back to Stillwater after the team played the University of Colorado.
Jan. 28 Baltimore defeats the New York Giants in Super Bowl XXXV. The broadcast earns a 40.3 Nielsen rating, down 7 percent from Super Bowl XXXIVs 43.3. In all, 131.2 million viewers watch all or part of the telecast.
Jan. 29 Denvers Metropolitan Football Stadium District Board accepts a $120 million offer from Invesco Funds Group for the naming rights to the Broncos new football stadium for 20 years. The $400.8 million facility will be called Invesco Field at Mile High.
Jan. 31 U.S. businessman George Gillett agrees to pay $183 million to buy an 80.1 percent stake of the Montreal Canadiens from Molson Inc.
Feb. 7 YankeeNets and British soccer giant Manchester United announce a joint marketing agreement.
Feb. 8 The 55-year-old Continental Basketball Association suspends operations, putting 200 players, coaches and staff members out of work. Two weeks later, the league files for liquidation under Chapter 7 of the U.S. Bankruptcy Code.
Feb. 11 Awash in red ink, the Vancouver Grizzlies get the go-ahead to shop around for a new den.
Feb. 12 Average attendance for the NBA falls below that of the NHL for the first time in more than a decade.
Feb. 13 Drawing criticism for excluding sponsor logos from graphics on its NASCAR telecasts, Fox Sports relents and says it will show the logos even if the sponsors do not buy ad time.
Feb. 15 Months in the making, the $87 million purchase of the Phoenix Coyotes by Steve Ellman and Wayne Gretzky is completed.
Feb. 18 NASCAR legend Dale Earnhardt dies from injuries suffered in a last-lap accident in the season-opening Daytona 500.
Feb. 23 Multimedia company Broadband Sports shuts down most of its operations and tries to sell whats left.
Feb. 25 Reports surface in Boston that agent David Dunn will leave partner Leigh Steinberg and take New England Patriots quarterback Drew Bledsoe and possibly as many as 40 other former Steinberg clients with him.
March 13 The Oakland Raiders kick off a $1 billion legal case
against the NFL in a Los Angeles courtroom.
March 26 Enticed by a FedEx naming-rights offer and promise of a new arena, the Vancouver Grizzlies say they want to move to Memphis. Hours later, the Charlotte Hornets, who also are looking for a new arena, say they want to move to Memphis, too; the Hornets eventually withdraw their bid on May 2.
April 5 Wang Zhizhi becomes the first China-born player to play in the NBA, scoring six points for the Dallas Mavericks.
April 6 The Milwaukee Brewers play their first regular-season game in new Miller Park, one year behind schedule.
April 9 The Pittsburgh Pirates play their first regular-season game in new PNC Park.
April 11 Having burned through $75 million in investor money, RivalNetworks shuts down, the latest victim of the dot.com crash.
April 14 Anything you can do, I can do better
April 14 Nashville Superspeedway opens with the Pepsi 400 NASCAR Busch series race.
April 19 SFX announces the creation of the SFX Basketball Group, part of a restructuring strategy that puts its athlete representation business into wholly owned but independent companies.
May 7 Sanex WTA Tour CEO Bart McGuire announces he will resign.
May 15 Madison Square Garden president and CEO Dave Checketts resigns.
May 15 Callaway Golf founder and chairman Ely Callaway retires.
May 21 A Swiss court declares ISMM bankrupt. The companys subsidiary, ISL Worldwide, has multimillion-dollar deals with, among others, CART, the ATP Tour and FIFA.
May 21 The jury rules in favor of the NFL in a lawsuit brought by Al Davis.
May 22 The NFL approves its plan for realignment in 2002.
May 29 In a real-life version of Jerry Maguire, Leigh Steinberg sues his longtime protégé, David Dunn, seeking damages and a court order to stop Dunn from taking any of Steinbergs NFL clients. Dunn left Steinbergs firm in the spring, taking dozens of clients to his Athletes First firm in one of the nastiest breakups in the sports business.
June 1 PSINet enters Bankruptcy Court proceedings, raising questions about naming rights of the Baltimore Ravens stadium.
June 4 The International Hockey League, which formed in 1945, goes out of business. Six of its teams join the American Hockey League.
June 5 Charlotte voters soundly defeat a $342 million public financing package that includes a new $215 million arena for the Hornets and $25 million for a minor league ballpark.
June 5 The Florida Panthers are sold to an eight-person group, led by majority owner Alan Cohen, that includes Bernie Kosar, pending the OK of the NHL board of governors.
June 5 The NFL and its players association extend their collective-bargaining agreement for three years, through 2007 or two years after the current TV contract runs out giving the league a plum in the next round of TV negotiations.
June 9 The Colorado Avalanches Game 7 victory over the New Jersey Devils in the Stanley Cup Finals earns a 4.2 Nielsen rating.
June 15 H.J. Heinz Co. announces it will pay $57 million over 20 years for naming rights to the Pittsburgh Steelers new stadium, Heinz Field.
June 17 NBCs coverage of the 76ers-Lakers NBA Finals averages a 12.1 Nielsen rating over the five-game series, up 5.4 percent from the six-game Finals in 1999-2000.
June 18 For a minimum opening bid of $1.1 million, title sponsorship for the PGA Tours B.C. Open is offered on eBay, becoming the first such package to ever appear on an online auction.
July 1 The NHLs weekend flurry of last-minute player signings and trades results in five teams spending $260 million on seven players.
July 3 The NBA board of governors approves the Vancouver Grizzlies move to Memphis for the 2001-02 season.
July 5 Ely Callaway dies following a bout with pancreatic cancer. The founder of Callaway Golf was 82.
July 7 NBC opens its coverage of the second half of the NASCAR season with the Pepsi 400 from Daytona. It delivers a 6.1 rating, the highest prime-time number ever for a NASCAR event and good enough to dominate the evening on TV.
July 8 Kansas Speedway holds its first major race, the Ameri-star Casino Indy 200.
July 10 Host Communications Inc.
July 13 Beijing is selected as host of
July 15 Chicagoland Speedway holds its inaugural NASCAR Winston Cup race, the Tropicana 400.
July 16 Jacques Rogge of Belgium is named to succeed Juan Antonio Samaranch as IOC president.
July 16 The PGA Tour announces new TV contracts with ABC, CBS, NBC, ESPN, USA and The Golf Channel for 2003-06. With the deals valued at $850 million, the Tiger effect helps mark a 45 percent increase over the tours existing deals.
July 31 Houston breaks ground on a new downtown arena, the $175 million SBC Center, for the Rockets and Comets. The arena will be the citys third major pro sports facility since 2000.
Aug. 1 Reebok announces a deal to be the sole supplier of NBA on-court apparel beginning in 2004.
Aug. 7 Callaway Golf lets about 60 workers go, citing weakness in the golf market.
Aug. 11 Invesco Field at Mile High opens in Denver with an Eagles concert. The facilitys first Broncos game is a preseason contest Aug. 25.
Aug. 15 The Boston Red Sox receive six bids of $300 million or more for purchase of 54 percent of the team.
Aug. 21 NASCAR releases its report on the investigation into Dale Earnhardts fatal crash six months earlier.
Aug. 22 Michael Jordan confirms plans to sell his share in the Washington Wizards but says hes still undecided about a comeback.
Aug. 30 The WUSA announces several changes after its inaugural season, including the resignation of league CEO Barbara Allen; the naming of Lynn Morgan as Allens replacement (Morgan, however, takes a different title league president); and the relocation of league offices from New York to Atlanta.
Sept. 8 CBS airs the U.S. Open womens final in prime time for the first time ever. The match between the Williams sisters, Venus and Serena, draws a 6.8 Nielsen rating, the highest for the womens final since 1985.
Sept. 9 The NFL begins its regular season with replacement refs
after a labor impasse leads the league to lock out its regular officials.
Eight days later, the league and refs reach an agreement on a new contract.
Sept. 11 The country is stunned when hijacked airliners slam
into New Yorks Twin Towers and the Pentagon in Washington. Life
will never be the same, and amid Americas grief, sport steps aside
as never before.
Sept. 19 American Airlines Center opens in Dallas with an indoor soccer match.
Sept. 25 Finally Michael Jordan says hes making a comeback again.
Oct. 3 The NFL reaches a deal with the National Automobile Dealers Association, which allows the league to play the Super Bowl on Feb. 3 in New Orleans.
Oct. 5 Barry Bonds sets the MLB home run record with his 71st homer of the season. His 73rd comes two nights later.
Oct. 6 Shaquille ONeal parts ways with longtime agent Leonard Armato, starting a feeding frenzy for a piece of Shaq. He signs with Perry Rogers on Oct. 22.
Oct. 7 Lowes Motor Speedway President H.A. Humpy Wheeler threatens to tow NBCs satellite trucks after NBC and TNT decide not to properly identify the speedway because Lowes hasnt bought ads on the Winston Cup race telecast. A resolution is reached.
Oct. 18 Jaromir Jagr signs the richest contract in NHL history, an eight-year, $88 million deal with the Washington Capitals.
Oct. 21 The USOC goes outside the sporting ranks to name Lloyd Ward its new CEO.
Oct. 26 The USOC cuts the field of bid cities for the 2012 Summer Games from eight to four: Houston, San Francisco, New York and Baltimore-Washington.
Oct. 30 Michael Jordan returns to the NBA, playing for the Washington Wizards on opening night.
Nov. 4 The Arizona Diamondbacks defeat the New York Yankees in Game 7 of the World Series. Fox draws the highest rating for a World Series game in 10 years, a 23.5 Nielsen.
Nov. 6 FedEx re-ups as CARTs title sponsor for the next four years despite a troubling year for the publicly held series.
Nov. 6 Say it aint so
Major League Baseball owners
vote to approve contraction.
Nov. 12 Cablevision feels the pinch of Larry Johnsons retirement, posting a quarterly loss due to contract write-offs, including $25 million for LJ.
Nov. 15 In one of the more unusual naming-rights deals, Atlanta Motor Speedway signs up the National Pork Board to sponsor an ARCA race rendering the event The Pork The Other White Meat 400.
Nov. 16 The NBAs new developmental league, the NBDL, debuts.
Nov. 21 The AFL quietly shuts down four teams as it continues to hope that more NFL owners will get involved in the indoor game.
Nov. 27 Baseball owners vote unanimously to extend Commissioner Bud Seligs contract through 2006.
Nov. 28 Reebok signs Philadelphia 76ers guard Allen Iverson to a lifetime deal.
Nov. 29 Bids are due for the Boston Red Sox in one of the most closely watched team sales ever.
Nov. 30 Arizona Diamondbacks managing general partner Jerry Colangelo unveils a plan for a proposed $160 million infusion into the team.
Dec. 2 Home Depot Inc. co-founder Arthur Blank agrees in principle to buy the Atlanta Falcons for $545 million.
Dec. 4 Joseph Heitzler steps down as CARTs president and CEO.
Dec. 5 Major League Baseball gives the OK to Florida Marlins owner John Henry to sell his team to the Montreal Expos Jeffrey Loria.
Dec. 20 The Boston Red Sox are sold for a record $700 million. The new ownership group, led by Marlins owner John Henry and former Padres owner Tom Werner, awaits MLB approval.